Every business should embrace inbound and content marketing as a strategy and a culture. Inbound marketing is any marketing tactic that relies on earning people’s interest instead of buying it.

1. Roadmap Marketing 2013
Rolf Visser
Amsterdam
July 2012
Vice President
Global Marketing
Strategy & Tactics
2013 Transforming Old Skool into
Inbound in... 18 Months
Modern marketing approach, different skills, different play, new cards

2. Roadmap Marketing 2013
2013 Business Transformation
Embrace inbound and content marketing as a strategy and a culture. Inbound marketing is any marketing tactic that relies on earning people’s interest instead of buying it.

3. Roadmap Marketing 2013
2013 Business Model

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2013 Business Alignment
Modern marketing approach, different skills, different play, new cards

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2013 Primary Audience

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White Papers
Case Studies & Testimonials
Country Fact Sheets
VODcasts
2013 Regional Alignment

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Search rules…. Start Listening!

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Content 4 ‘Sharing’, ‘Being Found’,
‘Authority’ and ‘Business Success’!

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Communication Shift – Been there….

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Experience, Exchange, Evangelism...

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Need To Share Attitude
This shift in attitude is characterized as a move from a “push-based” information flow to a “pull-based” flow.

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Happening for a Reason
Seed the network with content that gives the users a reason to join the network when invited

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Video Rules

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Make Search Engines Love You!

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We’ll be the new group on Tour ;o)

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In Asia, Mainstream Doesn't Work
Language, Culture, Relationships, Trust , Continuity and Experience…Search versus Offline Meetings.

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LatAm, Mainstream Doesn't Work
Language, Culture, Integrate Online Programs to coordinate and encourage Offline Meetings.

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MEA, Mainstream Doesn't Work
Language, Culture, Integrate Online Programs to coordinate and encourage Offline Meetings.

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Mainstream, so Dated….What about