SEO in a nutshell – how to crack it with keywords, content, speed and social signals
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SEO in a nutshell - and how to crack it
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SEO in a nutshell – how to crack it with keywords, content, speed and social signals
- 1. Wolfgang Digital SEO in a nutshell – and how to crack it Aileen Power Roisin Linnie Sarah Grogan
- 2. The Wolfgang
- 3. About Us
- 4. Coming up • Introduction to SEO • 4 ways you can improve your SEO • Pinterest & YouTube for SEO • Google My Business • 3 Free tools to use • Key takeaways
- 5. 96% of Irish internet users use Google
- 8. Meet Larry & Sergey – the nerds behind Slide 8
- 9. They wanted to measure Authority & Relevance
- 10. Baby Google
- 11. Link = Vote
- 12. My make-up artist Make-up artist Emma Farrell
- 13. Former student now Make-up artist Emma Farrell
- 15. You could game Google
- 16. You could game Google He who links wins
- 18. Now hundreds of ranking factors
- 19. 4 ways you can improve your SEO 1 content Use 2Regular Speed 3& Mobile Keywords 4Social Signals
- 20. 1Use Keywords Page Title Page Description
- 21. Slug in URL 1Use Keywords H1 Tag Wedding make-up artist File name: Bride-makeup.jpg Alt tag: Bride getting make-up done
- 22. 1Use Keywords
- 23. 2Regular content
- 27. 2Regular content
- 28. You need a blog 2Regular content
- 29. 33Speed & Mobile
- 30. Visitors expect your page to load in 2 seconds 3Speed & Speed & Mobile 3Mobile
- 31. 3Mobile Speed & 2Speed/ Mobile
- 32. 4Social Signals
- 33. 4Social Signals Twitter links: 10 Facebook links: 34
- 34. 4Social Signals Twitter links: 15662 Facebook links: 103907 Pinterest: 65
- 35. 4Social Signals
- 37. Meet Louise!
- 38. What does Louise want? • To be found on Google • To drive traffic to her make up tutorials on her blog and YouTube channel • To drive bookings
- 42. 10% of Irish Adults are on Pinterest
- 43. It’s not just fun and games!
- 44. What to remember • Referrals from Pinterest are 10% more likely to purchase than any other social network • They spend twice as much as users referred by Facebook (average order on Pinterest $80) - Shopify Study
- 45. How can Louise benefit from Pinterest?
- 47. Keywords: The About Section
- 48. Keyword: File Name File name: weddingmakeuptutorial.jpg
- 49. Keywords: Name your Boards
- 51. Always link back to your site!
- 52. Keep the customer in mind and keep your phrases natural
- 55. • World’s second largest search engine • 1 Billion users • YouTube searches show in SERPs
- 56. How can Louise use YouTube?
- 58. KEYWORDS: NAME YOUR FILE weddingmakeuptutorial.mov
- 59. KEYWORDS: TITLE
- 61. KEYWORDS: TAGS
- 64. ADD LINKS!
- 65. ADD ANNOTATIONS
- 67. Tips Research with keyword planner Use keywords
- 68. Tips Use keywords Use annotations – tell your viewer what you want them to do!
- 69. Up next: Google My Business
- 70. The SERP is the new Shop Front
- 71. LOCAL SEO RANKING FACTORS 2014 MOZ OCT 2014
- 72. Search Engine Results Page Local search for “Café Dublin” from Dublin IP Address.
- 73. Google Maps Results Search for “Café Dublin” from Dublin IP Address.
- 75. Google My Business • 1. Google Maps • 2. Google Reviews • 3. Google Plus
- 76. Google My Business Step 1 – Add your business to the map
- 77. Google My Business Step 2 – Confirm & Verify
- 78. Google My Business Step 3 – Verify your website
- 81. Reviews
- 82. Importance of reviews posted Online Brightwater.com Local Consumer Review Survey U.S July 2014 88% read local business reviews to determine quality (U.S.)
- 83. Importance of reviews posted Online 2nd UPC Report – Ireland’s Digital Future Jun 2014
- 84. “We have a potential launch later this year…looking at the quality of merchants …because we don’t want low quality experience merchants to be ranking in the search results.”
- 85. Search Engine Results Page Search for “Café Dublin” from Dublin IP Address.
- 87. Link to Online Review sites via your website
- 90. Google+
- 91. Abbey Travel Google+ Page
- 92. Search for “Disneyland Paris” from Dublin IP Address
- 94. Make your online shop stand out But maybe not like that…
- 95. Search Engine Results Page Search for “Café Dublin” from Dublin IP Address.
- 96. Key Takeaways • 1. Google Maps • 2. Google Reviews • 3. Google Plus
- 98. Lastly: Tools for you
- 99. Free Tools to use today • Google Analytics • Google Keyword Planner • Google Webmaster Tools
- 100. How much organic traffic do you get?
- 101. What keywords do people search for?
- 103. How many searches for that keyword?
- 104. What other keywords should I use?
- 105. What do people search for to find my website?
- 106. What do people search for to find my website?
- 107. What is the page speed of my website?
- 108. Key Takeaways Know your keywords Use them on your website Get a blog Share photos & videos of your work Get links from Social media Use Pinterest, YouTube and Facebook
- 109. Key Takeaways Use Google My Business Verify your address & phone number Get Google reviews Ask your customers to review you Measure your progress Use Google Analytics & Webmaster Tools
- 110. Thanks for listening @WolfgangDigital