Social Media Marketing Trends Report for 2020 & beyond | Social Media Facts & Checklists 2020 & beyond
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The world is numb to generic social media broadcasts . Series: Marketing Trends Report 2020 | Topic 2: Social Media Marketing PS.: If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts. On top of that, there are more social media channels than ever before, but the main three still lead the pack in regards to ROI.
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Social Media Marketing Trends Report for 2020 & beyond | Social Media Facts & Checklists 2020 & beyond
- 1. SOCIAL MEDIA MARKETING TRENDS IN 2020 ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM
- 2. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Item 1 74% Item 2 26% Q: Does your company actively invest in social media marketing? 74% OF GLOBAL MARKETERS CONTINUE TO INVEST IN SOCIAL MEDIA MARKETING YES - 74% NO- 26%
- 3. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Q: Which social media platforms does your company invest in? FACEBOOK, INSTAGRAM, AND TWITTER LEAD THE PACK AS THE MOST COMMONLY USED SOCIAL MEDIA PLATFORMS BY MARKETERS Facebook Instagram Twitter Pinterest Snapchat Youtube Linkedin Tumblr Other 25 20 15 10 5 0
- 4. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Q: Which social media channels does your company see the most ROI from? FACEBOOK REMAINS THE TOP SOCIAL CHANNEL USED BY MARKETERS WITH THE HIGHEST ROI Facebook Instagram Twitter Pinterest Snapchat Youtube Linkedin Tumblr 60 40 20 0
- 5. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Q: Which Facebook feature is the most valuable for hitting your marketing goals? 18% OF MARKETERS ARE USING FACEBOOK GROUPS Fb Business Page Fb Groups Fb Messenger Fb Events Fb Advertising 50 40 30 20 10 0
- 6. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Q: How often does your business post on social media? THE MOST COMMON PUBLISHING CADENCE ON SOCIAL MEDIA IS 3-4 TIMES PER WEEK. 1-2 per week 3-4 per week 5-6 per week 7-9 per week 10-11 per week 12+ per week Not Sure 30 20 10 0
- 7. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Q: Across all social channels, what type of content have you found most successful for engaging your social audience? PHOTO AND IMAGERY POSTS ARE THE MOST CONTENT TYPE USED TO INCREASE ENGAGEMENT Text posts Video Posts Photo/Image Influencer posts User-generated Partnership posts Other 30 20 10 0
- 8. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Q: What are your company’s tactics for social media marketing? SOCIAL LISTENING IS THE #1 TACTIC USED BY MARKETERS Social Listening Live Video Direct Message Augmented reality User generated Hashtags Others 25 20 15 10 5 0
- 9. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Looking for a professional advice with marketing for your brand? Book an on-call appointment with me at www.oyerohit.com