This slide presentation provides an overview of content creation. It discusses how content creation is important for search engine optimization by requiring precise writing techniques for on-page and off-page SEO. Content must be user-friendly and please target audiences in order to be indexed positively by search engines. Social media optimization writing requires varying degrees of content based on the platform, and content tone should be casual or semi-formal. Inbound marketing content must be subtle and avoid overt promotion. Content creation also involves managing published content through content management systems and publishing on tools like Google Maps.

1. MAGIC OF CONTENT
CREATION
A slide presentation on Content Creation by Rohit Kapoor
(@IndianTrainFan on Twitter)

2. Introduction
This slide show is dedicated to the world of Content Creation in brief.
Yes, Content creation is a vast domain consisting of Web Content
Development, SEO Writing, SMO Writing, Inbound Marketing and
managing of posted content through a CMS (Content Management
System like Odoo or WordPress). It’s true that content is king and it has
the power to make or break any website, app or social media
business/fan page. Keep scrolling to the next slide.

3. Content Creation and SEO
• Content creation makes for precise writing techniques in the SEO field
• Off-Page SEO requires writing for Keyword rich content in articles,
press releases and blogs
• On-Page SEO requires writing for Keyword relevant Meta Title and
Description contents
• The number of keywords and how many times they need to be used
in Off-Page content depends upon the Keyword Density with respect
to the total words of the content under construction
• On-Page content needs careful crafting by consulting with the Digital
Marketer instead of the Content Developer going ahead alone

4. Content Creation and Web 2.0
• In 2021, websites need content that is user-friendly and not just SEO-
friendly
• Once a website content pleases it’s target audience, Google Bots are
bound to index the pages in a positive manner
• It needs to be ensured that content for an In-House or Client project
website should match to the content needed for promoting these
sites on 3rd party SEO submission platforms like SlideShare
• Content promoting any website on blogs, video or PPT sharing
platforms should not just be relevant but avoid appearing spammy

5. Content Creation and SMO Writing
• Content writing for SMO platforms is a tricky game
• Different SMO platforms require varying degrees of content writing
• Micro Blogging, Macro Blogging or Gigantic Blogging decide how a
content needs to be conceived on the writing board
• One size doesn’t fit all so keyword insertion is never always a YES or
always a NO for all SMO platforms
• Content writing for Social Media always needs to be casual or semi-
formal in tone

6. Content Creation and Inbound Marketing
• Platforms like Quora.com and it’s competitors are great platforms for
content writing regarding Inbound Marketing
• But here, Inbound Marketing needs to be subtle and content should
never sound promotional even in a covert manner
• Guest Blog platforms like YourStory are picking up pace apart from
LinkedIn Blog sections
• Inbound Marketing is a tougher game for content writing which
makes Email Newsletters as a tough writing exercise

7. Content Creation and Misc Tasks
• Content Creation is beyond Content Development for SEO and SMO
platforms
• It’s also about managing posted drafts or published posts through
CMS (Content Management Systems) like Odoo and WordPress. Even
managing a writer’s blog like Kreately needs comfort at using
WordPress
• Publishing content on various Google tools like Google Maps, Google
Business Listing and Google Sites is an added requirement

8. Thank You