ocial media can broaden your scope of business, keep you in contact with current customers, and reach potential new clients. This live-virtual series is the most comprehensive social media certificate course available. The program thoroughly covers the core competencies required for businesses to generate revenue using social media. Students acquire real-world experience as they learn and develop a social media marketing plan for an actual business. Through the convenience of web conference technology, this virtual format meets with a certified instructor in real time. The interactive classes, focused sessions, small class size and personal instruction create a worthwhile educational experience.

1. SOCIAL MEDIA
MARKETING
P Rohini Priya (32036)

2. Introduction
The world in which we live has changed!
How we consume media has changed too!
Reason for these changes:
• Fragmentation
• Internet
• Social Media
It is an umbrella term that defines the
various activities that integrates technology,
social interaction and the construction of
words and pictures.

4. How Are Search & Social Media
Marketing Related?
Social media often feeds into the discovery
of new content such as news stories, and
“discovery” is a search activity. Social media can
also help build links that in turn support
into SEO efforts. Many people also perform
searches at social media sites to find social
media content. Social connections may also
impact the relevancy of some search results,
either within a social media network or at a
‘mainstream’ search engine.

5. SOCIAL MEDIA
 Social Media is a vital element for the online business.
 It is an art of producing traffic to site for generating business through
online social group.
 It help to build important business contact and to run a reputed
business on the internet.
 Social media marketing is used as a branding tool and can increase
conversion, sales tracking, page views and add exposure.
 It is simple and low cost way if increasing sale and to bring traffic to
the website.
 This will bring many people to the site and help for link building to get
good ranking in search engines.
 It increases the site popularity & to bring the potential customers to
our niche area.

6. Facebook
• Facebook’s casual, friendly environment
requires an active social media marketing
strategy that begins with creating a Facebook
Business Fan Page.
• You will want to pay careful attention to layout,
as the visual component is a key aspect of the
Facebook experience.
• Social media marketing for business pages
revolves around furthering your conversation
with audiences by posting industry-related
articles, images, videos, etc.

7. Google+
• It is the new Facebook competitor, and it
promotes the same fun, casual atmosphere. On
Google+ you can upload and share photos,
videos, links, and view all your +1s.
• Also take advantage of Google+ circles, which
allow you to segment your followers into smaller
groups, enabling you to share information with
some followers while barring others.
• For example, you might try creating a “super-fan”
circle, and share special discounts and exclusive
offers only with that group.

8. Pintrest
• Pintrest is the latest in social media
marketing trends.
• Pinterest’s image-centered platform is ideal for
retail, but anyone can benefit from using
Pinterest for social media purposes.
• Pinterest allows small businesses to
showcase their own product offerings while
also developing their own brand’s personality
with some unique pinboards

9. Twitter
• Twitter is the social media marketing tool that
lets you broadcast your updates across the
web. Follow tweeters in your industry or
related fields, and you should gain a steady
stream of followers in return.
• Be sure to retweet when a customer has
something nice to say about you, and don’t
forget answer people’s questions when
possible.
• Using Twitter as a social media marketing tool
revolves around dialog and communication, so
be sure to interact as much as possible

10. LinkedIn
• It is one of the more professional social media
marketing sites.
• LinkedIn Groups is a great venue for entering into
a professional dialog with people in similar
industries and provides a place to share content
with like-minded individuals.
• Encourage customers or clients to give your
business a recommendation on your LinkedIn
profile.
• Recommendations makes your business appear
more credible and reliable for new customers.
Also browse the Questions section of LinkedIn;
providing answers helps you get established and
earns trust.

11. Youtube
• It is the number one place for creating video
content, with can be an incredibly powerful
social media marketing tool.
• Many businesses try to create video content
with the aim of having their video “go viral,” but
in reality those chances are pretty slim.
Instead, focus on creating useful, instructive
“how-to” videos.
• These how-to videos also have the added
benefit of ranking on the video search results
of Google, so don't under-estimate the power
of video content!

12. THANK YOU!!!