Roger Luxton

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An experienced Pre-Sales professional, Analyst, Marketing Consultant and Marketer with over 25 years experience in Marketing gained working clientside, in agencies, at Marketing Services Providers and more recently at technology providers. My early career encompassed all marketing disciplines including above and below the line communication, PR, Market Research, Copywriting, Campaign Planning, Product Development, with a particular emphasis on Direct Marketing. Throughout my career I have always focused on successfully helping marketing departments use data to drive better decisions. Specifically through the use of data planning, predictive analytics and database marketing software. ...

campaign management analytics internet marketing retail internet retailing customer experience marketing databases marketing communications cus data analysis customer management customer journey customer analysis case study omni-channel tfm&a

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Roger Luxton

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