Roger Friedensen, APR

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I'm a veteran research and communication strategy consultant with 30+ years of experience in reputation and brand management, issues management, research, change management and marketing public relations. I have extensive knowledge in a wide array of verticals in the public and private sectors, especially in the areas of healthcare, pharma, clinical research, biotech, energy, manufacturing, technology, environmental management, finance and transportation. I developed the Reputation Design(tm) model, a unique systematic approach to solve communication challenges that combines the principles of design thinking with the principles of human experience and communication. My expertise include...

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Aktuellste Beliebteste SlideShares

Roger Friedensen, APR

What's a Crisis and Why Should I Care?

"What, Me Worry?": Crisis and Media Training in 30 Slides (or less)

Teens & Advertising

Before You Hit "Send": The Role of Tone in Email

Preparing for Your Next Crisis

Counselors Are Made, Not Born: How to Grow Counselors, Not Tacticians