This document summarizes a presentation about persuasive product design. It discusses how most mobile apps and online businesses fail, but large companies have achieved billions in revenue. It also explains that much of human behavior is non-conscious and influenced by subtle design choices like fonts, colors and names. The presentation argues that designers need to understand cognitive biases and minimize perceived friction to influence customer decisions in an accelerating digital world, even though human brains have not evolved much in 50,000 years.