1. 1
Leadership &
Corporate Culture
for
paperJam
Roger Claessens, Prof. UBI

2. 2
We are amongst
« EXPERTS »
This workshop will be a
platform to share our
experience

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5. 5
CORPORATE CULTURE =
SHARED VALUES & GROUP BEHAVIOUR NORMS

6. Branding and
corporate culture
6

7. SUBSTANCE !
TRAVAIL DE
FOND
7

8. Would YOU
love to be the
first one that
comes to
mind?
How would
you achieve
that? 8

9. 9
BRAND
Different
Promise
Expectations
ADN
Design
Culture Satisfaction

10. “ All great stories start with a white page ”
Source: AUDI
10
A BRAND IS A STORY

11. « Values are best
demonstrated as
opposed to talk
about it! »
Richard Hytner, Saachi &
Saatchi
11
The power of values

12. Defining corporate
culture
12

13. Defining a corporate culture
•Four major types
–Adhocracy
–Clan
–Hierarchy
–Market culture
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14. In which category falls?
• Google
• Coca-Cola
• Volkswagen
• BGLBNPParibas
• Speurkeess
• Nespresso
• Your preferred companies 14

15. A winning corporate
culture
15

16. 16
A culture of excellence

17. A culture of self-efficiency17

18. A culture of listening18

19. 19
A culture of follow-up

20. 20
a winning
corporate
culture

21. Leadership and
management
21

22. 22
« Every day in life,
there is a new
question. That is
what keeps us
going. »

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WHAT LEADERS DO
They relentlessly upgrade
their team
They live and breathe
their vision
They exude positive
energy and optimism
They establish trust and
transparency

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WHAT LEADERS DO
They have to courage to
take unpopular decisions
They probe and push with
a curiosity
They set the example
They celebrate

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26. How can the leader
influence the
culture?
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28. 28
MY VALUES
&
MY NORMS

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30. 30

31. 31
Did you ever
meet an
entrepreneur
who wanted
to go
bankrupt?

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DO I HAVE WHAT IT
TAKES?

33. 33

34. WHAT MOTIVATES
YOU? 34

35. DO YOU FEEL YOU THINK
EFFECTIVELY? 35

36. DO YOU KNOW WHAT
YOU NEED TO KNOW? 36

37. Lack of
focus
Wasted
time
Lack of
sleep
Meetings
Bad decisions
Discussions
WHERE IS MY ENERGY GOING?

38. 38
BEING
BUSY DOES
NOT MEAN
MAKING
MONEY or
INVOICING

39. 39
What is in it for
me?
What is going to
generate added
value?

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42. 42
HOW do your values
contribute to
YOUR reputation &
business?

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45. 45
From California to North Carolina

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47. Website
Twitter
Facebook
LinkedIn
Blog
47

48. 48

49. Question
• “Are you ready for the
interview?”
Answer
•“I am born ready!” 49

50. contact@rogerclaessens.be
50