There's a lot change and disruption in the book printing market today.However they are also creating new opportunities for Book printers to add value to book printing and generate new service opportunities for you

1. Version: [3.3] Classification: In Confidence Owner: [Graham Moore]
March 2014
Digital Book Printing
– challenge or
opportunity ?
Roger Christiansen
Market Development Manager
Ricoh Europe
Roger.christiansen@ricoh-europe.com

2. The challenge Introducing
digital print
Agenda
How to adapt to
market challenges
Summary
New
opportunities
2

3. Change in the market …
3
Average
Print runs
79% of all print
runs for books
are under 5,000
copies (Pira)
eBook share is
growing.
c. 25% in North
America, less in
Europe
Digital
Platforms
No of
Titles
published
530,000 new titles
in print in 2011 –
growth of 8%
since 2007 (Euro
Book Publishing
Statistics)

4. Implications for Book printers
 Short runs are here to stay
 Publishers are looking for more flexible
production models to minimise inventory –
print on demand
 Challenge creates opportunities
4
Local production ?
Crossmedia ?
Customisation?

5. What do Publishers want ?
• Partnership – “book publishers and printers need
to exchange an enormous amount of information if
a print agreement is to be successful”
• Publishers want to reduce inventory/cost and
expand sales by keeping titles in print.
• Publishers need to work closely with Printers on
forecasting print volumes etc.
• Printers want to enhance their service platforms
and add new profitable sales by keeping alive more
“long tail” titles.
• Using the publisher’s data, printers decide which
equipment to acquire
• Printers provide a plan and price based on a cost
model that utilizes equipment options, depreciation,
labor, maintenance, consumables, overhead,
productivity and margin.
5
Advice from Penguin Books (USA)
Published by Ricoh

6. How to adapt
to these
challenges
6

7. Implications of short runs
Short Runs
• The new world order!
• Lots of small orders
• Automated workflow is key
• Wastage is very costly
Long Runs
• Traditional book print model
• Small quantities of large orders
• Workflow – manual intervention is
common
• Wastage can be acceptable
Important
Essential

8. How to introduce digital
Business as usual:
Offset and digital
Digital optimised
100% digital
Print on
demand
Print on
demand
Print on
demand
Outsource Digital
Decreasing print runs

9. Scenario – Offset and Digital
YOUR GOALS:
• Same product produced cost-effectively on both digital
and Offset
• “Offset substitutable”
• Smooth transition
Print on
demand
Offset
Digital
Workflow
MIS
500+ (typical)
500 or less
(typical)
Paper types
Finishing
Colour
Management

10. Scenario – Digital optimised
Copyright Ricoh Europe PLC 2013
YOUR GOALS:
• Make most of digital technologies and future innovations
• Maximum efficiency – automated production
• 1 to 1,500 books (or more!)
Print on
demand
Copyright Ricoh Europe PLC 2013
Conveyor
Belt
Cut &
Stack
Plow
Folder
Pulling
Unit
Buffer
Mono or colour
inkjet engines
Unwinder
Book blocks coming off the end of the
production line
Order via
Web2Print

11. Ricoh’s solutions
Hardware portfolio
Software & Services
Total Green
Production Printing
Carbon Balanced
Printing
Recycling
Green
consultancy
Recycled
media
High volume
Continuous feed presses
IP5000
colour presses
IP4100
mono press
Wide format
CAD & graphics printers Pro™ L4130 & 4160
large format
MP CW2200SP
wide format
Professional Services
consultancy
Precision
Marketing
TotalFlow implementation
services
Business Driver
Programme services
Mid volume
Cut sheet presses
Pro™ C901
Graphic Arts +
Pro™
8100 mono press
MonoColour
Low volume
Cut sheet printers
Pro™
C651/751 series
Pro™ C5110 Series
Strategic solutions
Intelligent
Marketing
Critical
Communications
Managing Enterprise
Output
Workflow software
TotalFlow Prep,
Production Mgr v3.0
& Path
Marketing asset
management/W2P Ricoh
ProcessDirector
including Express
MIS

12. New opportunities
Marketing
Services
Added
Value
Link the printed
page to digital
content
Customisation

13. New opportunities: Link Print to Digital
• Linking printed page to digital for an enhanced customer experience
• Ricoh Clickable Paper allows you to link printed images to digital content via
smartphones and tablets
A UK book printer
uses Ricoh CP to
provide value-added
Videos for readers
A Dutch Magazine uses
Ricoh CP to track
responses to printed
adverts

14. New opportunities: Marketing Services
• Opportunity for PSPs to provide additional services
– Multi-platform options: print, digital, eReader etc
– Digital marketing: social media to engage readers
– Cross media to enhance the customer experience and created a “walled garden”
Walled garden –
consistent
experience

15. New opportunities: Custom Publishing
 Digital print opens up opportunities to
customise, version and personalise
“We’re not asking for a lot of customization
right now, but we may in the future”, Mike
Gallagher, Penguin VP
 In North America there is already a huge
market for Custom textbooks – c. 14% of the
market (Interquest)
 This market has not taken off yet in Europe,
but all major Academic Publishers in US have
Custom textbooks offerings

16. Next actionsSummary
Challenge or
opportunity ?
16

17. You can make short run book print profitable
Copyright Ricoh Europe PLC 2013
PROFIT
Evaluate
your short
run publishing
output
Remove
as many
human touch
points as
possible
Look
into colour
management &
optimisation
Know
your
current
workflow
costs
Invest in
software that
saves money
immediately
Go beyond
on demand
book printing

18. Summary
18
 You can make short run printing a profitable business
• Embrace digital print to deliver what Publishers need
• Introduce new innovations to add value to Book printing and
generate new service opportunities for you

19. Thank you
Questions?