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The web
is dead!
Webvisions
Portland
23 May 2008
THE DIRECTION OF THE INTERNET




                                                    Long live
                                                    the web!


ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008               2
THE WEB IS DEAD



The web is
about links
★Hypertext markup language


ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   3
THE WEB IS DEAD



Not a good thing
for people with
an attention deficit
problem
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   4
THE TRENDS



Clients (players)
are challenging
the browser
★Flash, Silverlight
★Video
★Widgets
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   5
THE TRENDS


★Search
★Community
★Social networking
★Blogs, citizen journalism
★Aggregated content
★Rich media
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   6
MEANWHILE, THE MODEL HAS CHANGED



One to many                                                      Publisher/
                                                                 Producer/
                                                                  Author




       Reader/          Reader/          Reader/    Reader/   Reader/   Reader/   Reader/   Reader/   Reader/   Reader/
       Viewer/          Viewer/          Viewer/    Viewer/   Viewer/   Viewer/   Viewer/   Viewer/   Viewer/   Viewer/
        User             User             User       User      User      User      User      User      User      User



       Reader/          Reader/          Reader/    Reader/   Reader/   Reader/   Reader/   Reader/   Reader/   Reader/
       Viewer/          Viewer/          Viewer/    Viewer/   Viewer/   Viewer/   Viewer/   Viewer/   Viewer/   Viewer/
        User             User             User       User      User      User      User      User      User      User




ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008                                                                         7
THE WEB 2.0 MODEL



   Many to many
  User/           User/             User/             User/      User/      User/      User/      User/      User/      User/
Producer        Producer          Producer          Producer   Producer   Producer   Producer   Producer   Producer   Producer




  User/           User/             User/             User/      User/      User/      User/      User/      User/      User/
Producer        Producer          Producer          Producer   Producer   Producer   Producer   Producer   Producer   Producer




  User/           User/             User/             User/      User/      User/      User/      User/      User/      User/
Producer        Producer          Producer          Producer   Producer   Producer   Producer   Producer   Producer   Producer




 User/ BLACK
   ROGER       : WEBVISIONS : PORTLAND User/ 2008
                   User/               : 23 MAY      User/      User/      User/      User/      User/      User/      User/
NEW PLATFORMS



Multiple targets
                                                               Publisher/
                                                               Producer/
                                                                Author




                                                                       MySpace/
                                           Web      RSS
      Magazine        Newsletter                           Newspaper   Facebook    Radio   Video   TV   Podcast
                                          Site(s)   Feed
                                                                        /Twitter




ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008
USER-GENERATED CONTENT



The flow is reversed
                                                                        The
                                                                     New Portal




     Subscriber       Subscriber       Subscriber   Subscriber   Subscriber   Subscriber   Subscriber   Subscriber   Subscriber   Subscriber




ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008                                                                                              10
THE WEB IS TOO BIG



Aggregating content
★PopURLS



ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   11
THE WEB IS TOO BIG



Aggregating content
★PopURLS



ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   11
THE WEB IS TOO BIG



Aggregating content
★iGoogle
★Yelp
★Netvibes

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   12
THE WEB IS TOO BIG



Aggregating content
★iGoogle
★Yelp
★Netvibes

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   12
THE WEB IS TOO BIG



Aggregating content
★iGoogle
★Yelp
★Netvibes

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   12
THE WEB IS TOO BIG



Aggregating content
★iGoogle
★Yelp
★Netvibes

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   12
ENOUGH WITH THE LINKS!




                                                It’s all about
                                                the narrative.


ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008                13
RICH INTERNET APPLICATIONS



WPF:
New York Times
Reader

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   14
RICH INTERNET APPLICATIONS



WPF:
New York Times
Reader

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   14
RICH INTERNET APPLICATIONS



WPF:
New York Times
Reader

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   14
RICH INTERNET APPLICATIONS



WPF:
New York Times
Reader

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   14
RIA’S



Silverlight:
New York Times
Reader

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   15
RIA’S



Silverlight:
New York Times
Reader

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   15
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   16
READABILITY



Fitting the grid


ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   17
READABILITY



Fitting the grid


ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   17
READABILITY



Fitting the grid


ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   17
READABILITY



WYSIWIG?


ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   18
READABILITY




                                          Pixel-aware ClearType   WYSIWYG ClearType

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008                                     19
READABILITY



Size for size


ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   20
RICH INTERNET APPLICATIONS



Indigo:
A digital magazine

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   21
RICH INTERNET APPLICATIONS



Indigo:
A digital magazine

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   21
DIGITAL MAGAZINES



The next thing
★6 million page views per month
   An average of two spreads at a time

★90,000 subscribers
★Where
   41% Mexico City
   21% Monterrey
   7% Guadalajara
   31% Rest of Mexico

ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   22
THE US VERSION



Flyp
★RIA experience
★One story at a time
★Only online capability
★Blogging and comments
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   23
THE US VERSION



Flyp
★RIA experience
★One story at a time
★Only online capability
★Blogging and comments
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   23
NEXT STEPS



And then?
★Live content
★Inline discussion
★User design
★Fix the fonts
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008   24
Thank
you.
rogerblack.com
E-mail: roger@rogerblack.com

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Web Is Dead 29 05 08

  • 2. THE DIRECTION OF THE INTERNET Long live the web! ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 2
  • 3. THE WEB IS DEAD The web is about links ★Hypertext markup language ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 3
  • 4. THE WEB IS DEAD Not a good thing for people with an attention deficit problem ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 4
  • 5. THE TRENDS Clients (players) are challenging the browser ★Flash, Silverlight ★Video ★Widgets ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 5
  • 6. THE TRENDS ★Search ★Community ★Social networking ★Blogs, citizen journalism ★Aggregated content ★Rich media ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 6
  • 7. MEANWHILE, THE MODEL HAS CHANGED One to many Publisher/ Producer/ Author Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ User User User User User User User User User User Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ User User User User User User User User User User ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 7
  • 8. THE WEB 2.0 MODEL Many to many User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ BLACK ROGER : WEBVISIONS : PORTLAND User/ 2008 User/ : 23 MAY User/ User/ User/ User/ User/ User/ User/
  • 9. NEW PLATFORMS Multiple targets Publisher/ Producer/ Author MySpace/ Web RSS Magazine Newsletter Newspaper Facebook Radio Video TV Podcast Site(s) Feed /Twitter ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008
  • 10. USER-GENERATED CONTENT The flow is reversed The New Portal Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 10
  • 11. THE WEB IS TOO BIG Aggregating content ★PopURLS ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11
  • 12. THE WEB IS TOO BIG Aggregating content ★PopURLS ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11
  • 13. THE WEB IS TOO BIG Aggregating content ★iGoogle ★Yelp ★Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
  • 14. THE WEB IS TOO BIG Aggregating content ★iGoogle ★Yelp ★Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
  • 15. THE WEB IS TOO BIG Aggregating content ★iGoogle ★Yelp ★Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
  • 16. THE WEB IS TOO BIG Aggregating content ★iGoogle ★Yelp ★Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
  • 17. ENOUGH WITH THE LINKS! It’s all about the narrative. ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 13
  • 18. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
  • 19. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
  • 20. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
  • 21. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
  • 22. RIA’S Silverlight: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 15
  • 23. RIA’S Silverlight: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 15
  • 24. ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 16
  • 25. READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17
  • 26. READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17
  • 27. READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17
  • 28. READABILITY WYSIWIG? ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 18
  • 29. READABILITY Pixel-aware ClearType WYSIWYG ClearType ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 19
  • 30. READABILITY Size for size ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 20
  • 31. RICH INTERNET APPLICATIONS Indigo: A digital magazine ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 21
  • 32. RICH INTERNET APPLICATIONS Indigo: A digital magazine ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 21
  • 33. DIGITAL MAGAZINES The next thing ★6 million page views per month An average of two spreads at a time ★90,000 subscribers ★Where 41% Mexico City 21% Monterrey 7% Guadalajara 31% Rest of Mexico ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 22
  • 34. THE US VERSION Flyp ★RIA experience ★One story at a time ★Only online capability ★Blogging and comments ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23
  • 35. THE US VERSION Flyp ★RIA experience ★One story at a time ★Only online capability ★Blogging and comments ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23
  • 36. NEXT STEPS And then? ★Live content ★Inline discussion ★User design ★Fix the fonts ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 24