A Lap Around Cialdini

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Everyone is born with the ability to influence others, and be influenced by others. Some however, have studied the science. Robert Cialdini is one of these. His 6 principles guide all influence. This is an illustration, in 5 mins, a lightning talk, 20 slides 15 secs per slide, of how Apple used these principles to sell an iPad to a one Microsoft Evangelist.

Inﬂuence

A lap Around Cialdini

How Apple sold an iPad to a
Microsoft Evangelist

Leading by example...

...An example of Leadership

2 Million can't be wrong...

Especially when...

They're people just like me...

And you just can't get it...

...for love nor money

Just make that stuff exclusive

I like the Apple Genius...

...they like Me!!!

Making Public Commitments

Just playing in public

Nada

Nothing
Zi
p
Z e ro
ZILCH

Apple gave me nothing...

But wait...

Consensus
Authority

Scarcity

Reciprocity

Liking

Consistency

A Lap Around Cialdini

Empfohlen

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A Lap Around Cialdini

2.

3. A lap Around Cialdini

4.

5. How Apple sold an iPad to a Microsoft Evangelist

6.

7. Leading by example...

8.

9. ...An example of Leadership

10.

11. 2 Million can't be wrong...

12.

13. Especially when...

14.

15. They're people just like me...

16.

17. And you just can't get it...

18.

19. ...for love nor money

20.

21. Just make that stuff exclusive

22.

23. I like the Apple Genius...

24.

25. ...they like Me!!!

26.

27. Making Public Commitments

28.

29. Just playing in public

30.

31. Nada Nothing Zi p Z e ro ZILCH Apple gave me nothing...

32. But wait...

33.

34. Consensus Authority Scarcity

35.

36. Reciprocity Liking Consistency