Steve Jobs systematically disrupted multiple industries: Personal Computing (Apple II); Desktop Publishing (Macintosh); Music Management (iTunes); Portable Music (iPod); Mobile Phone (iPhone); Portable Computer (iPad); Retail (Apple Store). But what system did Steve Jobs (Apple) use? Steve Jobs onced remarked, "The system is that there is no system." But there is a system behind Apple's approach to disruption. The system is called "Value Disruption Design (VDD)." The core tool of VDD is Value Disruption Strategy which is illustrated in this presentation. Systematic and diligent application of the Value Disruption Strategy will enable individuals as well as organizations to achieve extraordinary success.

1. VALUE DISRUPTION STRATEGY: “ODDE” WHEEL
Steve Jobs’ Question: Why and How to Compete Differently in the Universe of “X”?
D:
Design
CUSTOMER EXPERIENCE
JOURNEY – Cycles:
D:  Brand/Name
E:
Disrupt  Prototypes: Minimum Execute
 Final Product/Service
 Business Model
O:
Observe
Inside the Enterprise Outside the Enterprise
Copyright 2012. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing