Apple's extraordinary business success after the return of Steve Jobs is well known. Little known, however, is the process that Apple uses to design, innovate on, and launch products that disrupt industries and change conventional rules of the game. Below is presented the tool of the Red Ocean Disruption (ROD) Storyboard which can be used to simply and visually explain how Apple creates and edits "game-changing movies" for every product. The case of Apple Watch is presented as an example.

1. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
1 3 2
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Example
ENVIRONMENT
QUESTION
0
STRATEGY
QUESTION
CURRENT
ECOSYSTEM
QUESTION
FUTURE
ECOSYSTEM
QUESTION

2. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
1 3 2
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Example
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

3. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
1 3 2
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Example
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
Milestones
(Key
Metrics)
Act
1
Act
2
Act
3
Epilogue

4. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
1 3 2
House
of
Pain
Delight
Happiness
Zone
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Pain
Eliminate
Reduce
Create
Increase
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Example
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
Act
1
Act
2
Act
3
Epilogue
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

5. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
1 3 2
House
of
Pain
Delight
Happiness
Zone
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Pain
Eliminate
Reduce
Create
Increase
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Example
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
Business
Model
Discovery
Business
Model
Valida^on
Business
Model
Pilot
Business
Model
Scaling
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

6. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
1 3 2
OTHER
Loop
House
of
Pain
Delight
Happiness
Zone
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Pain
Eliminate
Reduce
Create
Increase
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Example
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

7. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
1 3 2
OTHER
Loop
House
of
Pain
Delight
Happiness
Zone
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Pain
Eliminate
Reduce
Create
Increase
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Example
Apple
(1997)
Nearly
Bankrupt
Company/
Business
Model
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

8. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
1 3 2
OTHER
Loop
House
of
Pain
Delight
Happiness
Zone
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Pain
Eliminate
Reduce
Create
Increase
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Example
Apple
(1997)
Apple
(2015)
Extraordinarily
Profitable
Company/
Business
Model
Nearly
Bankrupt
Company/
Business
Model
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

9. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
1 3 2
OTHER
Loop
House
of
Pain
Delight
Happiness
Zone
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Pain
Eliminate
Reduce
Create
Increase
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Example
Domain/Purpose/Goal
(Job
To
Get
Done):
Think
Different:
Create
Insanely
Great
Customer
Experience
Apple
(1997)
Apple
(2015)
Extraordinarily
Profitable
Company/
Business
Model
Nearly
Bankrupt
Company/
Business
Model
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

10. Template
Of
Red
Ocean
Disrup;on
(ROD)
Storygrid

11. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0

12. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0

13. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
1
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
CURRENT
ECOSYSTEM

14. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
1 2
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
CURRENT
ECOSYSTEM
FUTURE
ECOSYSTEM

15. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
1 3 2
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
CURRENT
ECOSYSTEM
FUTURE
ECOSYSTEM
STRATEGY

16. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
1 3 2
ENVIRONMENT
QUESTION
0
CURRENT
ECOSYSTEM
QUESTION
FUTURE
ECOSYSTEM
QUESTION
STRATEGY
QUESTION

17. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
1 3 2
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
STRATEGY
(How
best
to
change
&
win?)

18. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
1 3 2
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

19. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
1 3 2
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
Milestones
(Key
Metrics)

20. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
1 3 2
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
Act
1
Act
2
Act
3
Epilogue
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
Milestones
(Key
Metrics)

21. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
1 3 2
OTHER
Loop
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
Milestones
(Key
Metrics)

22. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
1 3 2
OTHER
Loop
House
of
Pain
Delight
Happiness
Zone
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Pain
Eliminate
Reduce
Create
Increase
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

23. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
A1
B1
C1
A3
B3
C3
A2
B2
C2
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0

24. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
CURRENT
ECOSYSTEM
QUESTION
FUTURE
ECOSYSTEM
QUESTION
STRATEGY
QUESTION
A1
B1
C1
A3
B3
C3
A2
B2
C2
Strategic
Level
Strategic
Level
Strategic
Level
Tac;cal
Level
Tac;cal
Level
Tac^cal
Level
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0

25. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
STRATEGY
(How
best
to
change
&
win?)
A1
B1
C1
A3
B3
C3
A2
B2
C2
Strategic
Level
Strategic
Level
Strategic
Level
Tac;cal
Level
Tac;cal
Level
Tac^cal
Level
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0

26. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
STRATEGY
(How
best
to
change
&
win?)
A1
B1
C1
A3
B3
C3
A2
B2
C2
CURRENT
PRODUCT/
BUSINESS
MODEL
IDEAL
PRODUCT/
BUSINESS
MODEL
OTHER
Loop
RED
GAME
(HABIT)
IDEAL
GAME
(HABIT)
JOB
TO
GET
DONE
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0

27. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
STRATEGY
(How
best
to
change
&
win?)
A
B
C
1
CURRENT
PRODUCT/
BUSINESS
MODEL
IDEAL
PRODUCT/
BUSINESS
MODEL
OTHER
Loop
RED
GAME
(HABIT)
IDEAL
GAME
(HABIT)
JOB
TO
GET
DONE
3
2
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

28. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
STRATEGY
(How
best
to
change
&
win?)
OTHER
Loop
RED
GAME
(HABIT)
IDEAL
GAME
(HABIT)
JOB
TO
GET
DONE
CURRENT
PRODUCT/
BUSINESS
MODEL
IDEAL
PRODUCT/
BUSINESS
MODEL
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

29. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
Red
Ocean
Disrup;on
(ROD)
Storygrid
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
STRATEGY
(How
best
to
change
&
win?)
OTHER
Loop
RED
GAME
(HABIT)
IDEAL
GAME
(HABIT)
JOB
TO
GET
DONE
CURRENT
PROBLEM/
TRADE-­‐OFF
IDEAL
SOLUTION/
TRADE-­‐OFF
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)

30. Examples

31. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
1 3 2
House
of
Pain
Delight
Happiness
Zone
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Pain
Eliminate
Reduce
Create
Increase
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Example
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
Act
1
Act
2
Act
3
Epilogue
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

32. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
1 3 2
OTHER
Loop
House
of
Pain
Delight
Happiness
Zone
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Pain
Eliminate
Reduce
Create
Increase
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Example
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

33. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Pain
OTHER
Loop
Portable
Music
Player
Classic
iPod
(2001)
Eliminate
Reduce
Create
Increase
Example
2
Domain/Purpose/Goal
(Job
To
Get
Done):
Listen
to
music
…
everywhere
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

34. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Pain
OTHER
Loop
Conven^onal
Smartphone
Classic
iPhone
(2007)
Eliminate
Reduce
Create
Increase
Example
2
Domain/Purpose/Goal
(Job
To
Get
Done):
Instantly
obtain
and
present
informaAon
…
about
everything
…
everywhere
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

35. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Pain
OTHER
Loop
Conven^onal
Laptop
iPad
(2010)
Eliminate
Reduce
Create
Increase
Example
2
Domain/Purpose/Goal
(Job
To
Get
Done):
Instantly
obtain
and
present
informaAon
…
about
everything
…
everywhere
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

36. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Pain
OTHER
Loop
Conven^onal
Credit
Card
Apple
Wallet
(2014)
Eliminate
Reduce
Create
Increase
Example
2
Domain/Purpose/Goal
(Job
To
Get
Done):
Make
payment
…
simply
and
rapidly
…
everywhere
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

37. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Apple’s
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
OTHER
Loop
Tradi^onal
Watch
Apple
Watch
(2015)
Eliminate
Reduce
Create
Increase
Example
2
Pain
Domain/Purpose/Goal
(Job
To
Get
Done):
Instantly
obtain
and
present
informaAon
…
about
everything
…
everywhere
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

38. Template
Of
Red
Ocean
Disrup;on
(ROD)
Storyboard

39. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
1 3
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Pain
Eliminate
Reduce
Create
Increase
2
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
Act
1
Act
2
Act
3
Epilogue
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

40. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
1 3
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Pain
OTHER
Loop
Eliminate
Reduce
Create
Increase
2
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

41. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Pain
OTHER
Loop
CURRENT
Job
To
Get
Done
NEW
Job
To
Get
Done
Eliminate
Reduce
Create
Increase
2
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

42. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Pain
OTHER
Loop
CONVENTIONAL
PRODUCT/
BUSINESS
MODEL
INSANELY
GREAT
PRODUCT/
BUSINESS
MODEL
Eliminate
Reduce
Create
Increase
2
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)

43. C:
Customer
S:
Supplier
Payment
(Feedback;
Reward)
1 3
House
of
Pain
Delight
Happiness
Zone
World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h?p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
@rodKuhnKing
(Build-­‐Measure-­‐Learn
Loop)
Red
Game
(Habit/ANribute)
Ideal
Game
(Habit/ANribute)
Red
Ocean
Disrup;on
(ROD)
Storyboard
for
Rapidly
Co-­‐crea;ng
and
Edi;ng
Game-­‐changing
Movies
Pain
OTHER
Loop
Eliminate
Reduce
Create
Increase
2
CONVENTIONAL
PRODUCT/
BUSINESS
MODEL
INSANELY
GREAT
PRODUCT/
BUSINESS
MODEL
Domain/Purpose/Goal
(Job
To
Get
Done):
……………………………………………………………………………………………………………………………………….
ENVIRONMENT
(Trade-­‐off;
Context:
Place;
Time;
Cue/Trigger/Signal)
–
Why
Change?
0
STRATEGY
(How
best
to
change
&
win?)
CURRENT
ECOSYSTEM
(What
to
change?)
FUTURE
ECOSYSTEM
(To
what
to
change?)
VISION
Milestones
(Key
Metrics)