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RED	
  OCEAN	
  
BLUE	
  OCEAN	
  
Solu0on	
  
Gain:	
  (Un)Known	
  
	
  
#BMYacht.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hCp://businessmodels.ning.com	
  &	
  hCp://twiCer.com/RodKuhnKing	
  
Problem	
  
Pain:	
  (Un)Known	
  
Method	
  (Strategy)	
  
Make	
  extraordinary	
  profit	
  (margin)	
  
Disrupt	
  a	
  leading	
  product/
service/business	
  model	
  to	
  
create	
  a	
  really	
  different	
  and	
  
valuable	
  experience	
  
Develop,	
  test,	
  and	
  validate	
  	
  	
  
a	
  massive	
  level	
  of	
  customer	
  
interest	
  (for	
  each	
  stage	
  of	
  
the	
  idea	
  lifecycle)	
  
1 2
3
Industry/Market/Customer	
  Goal	
  (Job	
  To	
  Get	
  Done):	
  ………………………………..………………….	
  
1	
   2	
   3	
   4	
   5	
  

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