The document provides 30 tips for increasing and maintaining Facebook fans. Some key tips include placing a link to your Facebook page on your website, using a page badge, implementing the "Like" and "Send" buttons, updating your page with quality content, engaging with fans, running contests to drive more fans and shares, and testing various recommendations to find what works best. The overall goal is to build an engaged community of fans rather than just increasing fan numbers.

1. by Rocky Fu, Jan 2012How To: Increase & KeepFacebook Fans Copyright © 2012, Incitez Pte. Ltd.

2. Place a text link on your website to your Page Test “where” you put it Copyright © 2012, Incitez Pte. Ltd.

3. Use a Page Badgefb.com/badges/page.php Copyright © 2012, Incitez Pte. Ltd.

4. TryLike Box http://bit.ly/rMnG95Copyright © 2012, Incitez Pte. Ltd.

5. Add Facebook comment box to your website http://bit.ly/srxIVp Copyright © 2012, Incitez Pte. Ltd.

6. Implement the “Like” and “Send” Button http://bit.ly/rPicXf Copyright © 2012, Incitez Pte. Ltd.

7. Integrate “Live Stream” Widget into your event campaign http://bit.ly/tDReY8 Copyright © 2012, Incitez Pte. Ltd.

8. Invite your emailsubscribers to “Like” your Facebook Page Copyright © 2012, Incitez Pte. Ltd.

9. Include a Page link in your Email signatureBetter yet, create a template and share with the whole company Copyright © 2012, Incitez Pte. Ltd.

10. Use “Fan Gate” to provideexclusive content for fans only Copyright © 2012, Incitez Pte. Ltd.

11. Make a compelling landing page Update Facebook Page setting “Manage Permissions” - “Default Landing tab” Copyright © 2012, Incitez Pte. Ltd.

12. Invite fans to tag your Facebook Page in the same way they tag their friendsCopyright © 2012, Incitez Pte. Ltd.

13. Update your Page withquality contenttips, photos, videos... Be a resource hub Copyright © 2012, Incitez Pte. Ltd.

14. Solve fans’ problemsand response quickly Copyright © 2012, Incitez Pte. Ltd.

15. Engage and interact with your fans Copyright © 2012, Incitez Pte. Ltd.

16. Announce your Facebook Pageinternally, and invite employees to become a fan and “SHARE”. “Share” link is located on the left bottom column of your Page. Copyright © 2012, Incitez Pte. Ltd.

17. Ask fans to “Like” or “Share” your postsCopyright © 2012, Incitez Pte. Ltd.

18. Drive Facebook users to yourPage with Facebook Ads Copyright © 2012, Incitez Pte. Ltd.

19. Conduct Utilize the “Face” and demographic analysis“Color contrast” power of your targeted to get attention Ask Facebook Users to “Like” you Update your ads in the ad often Target users whose friends are connected to your Page Copyright © 2012, Incitez Pte. Ltd.

20. Run a contest: drive more fans and encourage them to SHARE Make it easy to enter Make it easy to shareCopyright © 2012, Incitez Pte. Ltd.

21. Link to Twitter Copyright © 2012, Incitez Pte. Ltd.

22. Send Facebook Link via SMS Use a shortened URL like bit.ly to test your fan acquisition cost on SMS(you should do this in all media that cost you) Copyright © 2012, Incitez Pte. Ltd.

23. Use @yourfacebookpage in your personalprofile update, friends’ walls, and other Pages Copyright © 2012, Incitez Pte. Ltd.

24. Invite for connection onFacebook via off-line channels... Copyright © 2012, Incitez Pte. Ltd.

25. Put up your Facebook Page link everywhere Receipts In-store signs Product packaging Brochure Coupon Menu Outdoor media ... (be creative :) Copyright © 2012, Incitez Pte. Ltd.

26. Test one or several recommendations to find out what work best for you; Rocky Fu and,...Director, Digital Strategies INCITEZ Copyright © 2012, Incitez Pte. Ltd.

27. Follow us on Facebook for more fb.incitez.com Copyright © 2012, Incitez Pte. Ltd.

28. Before we end this, remember... you are building a communityNOT just a fancy number to show off Copyright © 2012, Incitez Pte. Ltd.

29. Join mailing list for timely update http://bit.ly/ruw6La Copyright © 2012, Incitez Pte. Ltd.