In today's complex business environment, getting your People, Processes, and Platforms right is crucial to ensuring the success of your organization.

1. The 3 Essential Building Blocks
of a Successful Business:
People, Process, Platforms

2. Perfecting your People,
Process, and Platforms isn’t
easy, but it is crucial.
The 3 Ps are critical
for organizational
success.
People Process
Platform
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

3. Source: The Temkin Group
A major challenge,
even for professionals.
of brand marketers report that the
biggest obstacle in implementing an
omnichannel model is having the
necessary talent, technology and
process in place.

4. Your Digital
Marketing
Machine.
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/
Run by People, who are
following Processes, using
Platforms designed to help
them complete their work.

5. Every part must be
in place for your
machine to run
smoothly.

6. If you don’t get the 3Ps (People, Processes, Platforms)
right, it will cost you in the long run. It will cost you
time, it will cost you money—it might even cost you
your business.”
“
Effective systems
don’t just happen
by accident.
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

7. You Need the
Right People
on Board.

8. People: Key Qualities
Your people must believe in your story.
Your People should be...
● Excited about being part of your business
● Willing to go the extra mile
● Able to articulate and share your vision
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

9. People:
The Growth Mindset
Your People must embrace change.
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

10. People: Operationalization
Both internal and external talent are necessary.
Promoting from within is good, but know when to bring
in an outside perspective for key roles.
Today’s dynamic market presents unique challenges for
established organizations, which are often split into silos
by role, department, products, or channels.
When a company sets out to be customer-centric,
restructuring the organization to match the customer
journey is vital.
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

11. People: Assessment
Deliver value to your own business
through well-placed manpower.
1. List the People in your organization along with their
current responsibilities.
2. Consider each person’s skillset, efficiency, ability to
learn and use new skills, and openness to change.
3. Decide whether you need to change those
responsibilities to bring in new/additional People.
Jessica H.
➔ Invoicing
➔ Payroll
➔ Reconciliation
Accounting
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

12. People: Rearranging
Act on the insights gained from
answering key questions.
1. Are there People in your company who resist
change or learning new skills?
2. Should those People stay in your company? Are they
truly vested in your success?
3. Do you have People who have extra skills that could
help your business grow in different roles?
4. Can you easily shift them into new roles or tweak
their existing responsibilities?
5. Are you missing People to play critical roles in your
business?
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

13. Drive Growth
With the Right
Processes.

14. Processes: Overview
Every action you take related to your
business is a process.
Each part of your business must work smoothly on
its own and with other processes.
Things grind to a halt when part of your machine
stops working, but magic happens when
everything works as planned.
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

15. Processes: Building
Focus on scalability and providing a
stellar customer experience.
Spend enough time planning your processes to
ensure that they are done right the first time.
Don’t allow future revenue to suffer because of
poor planning and execution.
Building
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

16. Processes: Metrics
Find your metric that matters, and tie
it directly to growth.
Gather your important data, make it accessible to
everyone, and derive insights from it.
Don’t get distracted by vanity metrics that don’t
add to the top line.
Metrics
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

17. Processes: Optimization
Improve on what doesn’t go as planned.
1. List your Processes
2. Identify bottlenecks: What’s causing them?
How can they be eliminated?
3. Evaluate expectations and consider whether
they are realistic
4. Revisit Processes regularly
Optimize
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

18. Don’t Overlook
the Importance
of Platforms.

19. Platforms: Overview
Software tools, social channels, apps.
There are an incredible number of tools on the
market. Find what fits best into your tech stack.
Using the right Platforms, you can find out where
your ideal customers are, and how and when they
buy from you.
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

20. Platforms: Choices
Don’t get buried by the options.
Selecting the right Platform for your needs is a
process: Consider your goals, go back to your Why
and understand what you’re trying to accomplish.
Some projects may seem overwhelming, but try to
keep the objective in mind and rely on your People
and Processes to get through it.
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

21. Platforms: Match the Journey
Use platforms that make the customer
journey easier to navigate.
Align the tools that you use directly with the needs
of the customer and the People that manage your
Processes.
Abandon any Platforms that aren’t working and
and invest in ones that will fill your needs most
effectively.
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

22. Platforms: Auditing
Assess and replace Platforms as needed.
...then separate them into categories:
1. Remove or replace. Offer no real value.
2. Not leveraged. May have potential but are
next in line for removal.
3. Not adopted. Include helpful features and
functions, but require support/training.
4. Essential. Deliver value to the organization,
should be used wherever possible.
Inventory your Platforms by outlining
the following details:
1. What it’s used for.
2. Who uses it.
3. Cost and billing frequency.
4. Value it provides to the company.
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

23. Platforms: Free Options
Getting most of what you need might
be enough to get started.
Free or low-cost alternatives will save money, but
don’t leave your People stuck or ruin the customer
experience by trying to save a buck.
There will come a time when the additional cost for
a superior Platform pays for itself.
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

24. Always Start with
the Right People.

25. People First.
The right People are the most
important factor in long-term success.
People matter more than Processes or Platforms.
The right People can take an interesting idea and
transform it into a wildly successful reality.
Build teams of like-minded, hard-working
individuals that want to build something amazing.
Source: https://beintheknow.co/do-you-have-the-three-most-crucial-ingredients-for-a-successful-business/

26. Insulate your business
from disruption.
Learn more at
RocketSource.co