1. A SUMMER INTERNSHIP PROJECT (SIP)
ON
“A STUDY OF ADVERTISING AND SALES PROMOTION
TECHNIQUES IN JIO AND IT’S IMPACT ON CUSTOMERS ”
Under the guidance of:
Submitted By: -
Mr. Kanhu Charan Sahoo
IBS21PGDM002
In partial fulfilment of the requirement for the award of the degree of
Post Graduate Diploma in Management (PGDM)
At
Innovation - The Business School
MouzaTarakai, Muktapur, Khordha
Pin- 752055, June – July & 2022
External Guide
Mr. Sujesh Gomango
Store Manager (My Jio)
IRC,Nayapali,Bhubaneswar.
Internal Guide
Mr. Monu Lal Rajak
Asst. Prof. (Marketing)
Innovation - The Business School
Khordha, Odisha
2. ACKNOWLEDGEMENT
I feel it great pleasure to work under the guidance of Mr. Sujesh Gomango , Store
manager ,My Jio Store ,IRC ,Nayapali ,Bhubaneswar for his whole-hearted and
invaluable guidance throughout my project. Without his sustained and sincere effort,
this project would not have taken this shape. He encouraged and helped me to
overcome various difficulties that I faced at various stages of the project.
I would also like to sincerely thank my lovable professor & internal guide Mr. Monu
Lal Rajak ,Faculty of Marketing at Innovation - The Business School ,Khordha,
Odisha who is a person of rich academic experience; for giving direction as a true
mentor and providing all necessary tips, advice and many facilities that led to the
successful completion of my project report.
I would like to thank all faculty members of Innovation -The Business School, for
their guidance and direct or indirect support in this project work.
I must acknowledge the various resources in person - academic as well as industry
and, different resource facilities. Finally, I am forever indebted to my friends and
family members for their support as well as understanding and encouragement when it
was most required.
Kanhu Charan Sahoo
(IBS21PGDM002)
3. DECLARATION
I hereby declare that the subject matter of this project work entitled “A study of
advertising and sales promotion techniques in Jio and it’s impact on customers”
is the record of work done by me that the content of this project has not been
submitted in any institution for award of any previous higher degree to the best of my
knowledge. Where other sources of information have been used, they have been
acknowledged. This is being submitted to Innovation-The Business School, Odisha
for the degree of Post Graduate Diploma in Management ( PGDM).
Kanhu Charan Sahoo
5. Innovation-The Business School
Muktapur, Khurda - 752055
BONAFIDE CERTIFICATE
This is to certify that the Project Report titled “A study of advertising and sales
promotion techniques in Jio and it’s impact on customers”,is a bonafide work
carried out by Mr. Kanhu Charan Sahoo of PGDM of Innovation-The Business
School, Khurda, Odisha as a fulfillment o f the requirement for the award of the
PGDM degree.
He has worked under my guidance and satisfactorily completed his project work.
(Signature of the Internal Guide)
6. PREFACE
In the preparation of this project of “A study of advertising and sales promotion
techniques in jio and it’s impact on customers” , I have precisely demarcated all the
important points .I have made my best possible efforts to remove all the errors.
It is a great pleasure for me to thank all those valuable suggestions that have been
given to me by Mr. Sujesh Gomango Sir .I must thank the almighty for this
inspiration and guidance as well as my parents ,teachers who directed me to complete
this project file.
7. TABLE OF CONTENTS
SL No. CONTENTS PAGE No.
1
Introduction Of Telecom
Company Overview
Vision, Mission and Quality policy of JIO
SWOT Analysis
1-11
2
Topic Overview
A study of advertising and sales promotion
techniques in jio and it’s impact on customers
12-23
3 Literature Review 24-28
4
Research Methodology
4.1 Objective of Study
4.2 Scope of Study
29-32
5 Data Analysis & Interpretation 33-48
6
Findings, Suggestion
Limitations& Conclusion
49-53
7 Reference 54
8 Annexure 55-56
