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Google Ads - Ad Customizers Explained
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Google Ads:
Ad Customizers
Explained
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Ad Customizers allow
you to manage your
PPC workflow more
effectively
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They run from a
Business Data Feed.
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Go to “Tools” and select Business Data
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Col 1 Col 2 Col 3 Col 4 Col 5 Target campaign Target ad group Target Location Target keyword
Headline 1 Headline 2 Headline 3 Description 1 Description 1 Campaign_1 Ad_Group Greater London,England,United Kingdom [betting sites]
Headline 1 Headline 2 Headline 3 Description 1 Description 1 Campaign_2 Ad_Group Merseyside,England,United Kingdom [horse racing betting]
Headline 1 Headline 2 Headline 3 Description 1 Description 1 Campaign_3 Ad_Group Lancashire,England,United Kingdom [football accumulators]
Headline 1 Headline 2 Headline 3 Description 1 Description 1 Campaign_4 Ad_Group Cumbria,England,United Kingdom [golf betting]
Example: Ad Customizer Data - Sample ad
customizer template
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You can target copy by
Ad Group, Keyword
and Location
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a) £25 Free Bet on Premier League - Run Fri, Sat, Sun and
Mon.
b) £25 Free Bet on Champions League - Run Tues, Wed
c) £25 Free Bet on Europa League - Run Thurs
d) £25 Free Bet on The Championship - Run Friday
You can easily change ad copy around
events such as:
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“We are experts in PPC
optimisation. We can help you
improve performance. Hit me up on
LinkedIn to find out more.” Paddy
Casey, Co-Founder, The Unit.
Drop us a line