How a Multi-National Company Achieved Up To 35% Increase in Sales in Less Than 6 Months

Presenter: Robin Ooi Copyright Reserved © Catapultz GroupPresenter: Robin Ooi Copyright Reserved © Catapultz Group
How A Multi-National Company
Achieved Up To 35% Increase in
Sales in Less Than 6 Months
…and How You Can Too With These Simple Website Optimization
Tweaks!
[Case Study]

Presenter: Robin Ooi Copyright Reserved © Catapultz Group
What You Will Learn
• The “TCE” System that helped Photobook Worldwide (MNC) increase
their sales revenue by up to 35% in less than 6 months.
• How to implement 3-Simple website optimization tweaks to siphon
qualified customers from Google.
• How to instantly stand out from your competitors and be
perceived as the authority figure within your industry!

Finally…It’s Time To Say Goodbye To:
• NO MORE Chasing “window shopper” prospects.
• NO MORE Creating endless amounts of CONTENT.
• NO MORE Spending thousands (if not 10x thousands) on PAID
TRAFFIC that never really converts.

Who Is Photobook Worldwide?
• http://www.PhotobookWorldwide.com
• Manufacture & ship beautiful pictures in a memorable art piece,
whether it be printed photobook, canvas, or even greeting cards.
• Established in Malaysia for well over 10 years.

Who Is Photobook Worldwide?
• Express shipping worldwide with full personalization features.
• International customer base from countries like:
• America
• Australia
• Canada
• United Kingdom
• Italy
• Etc.

Before & After Website Optimization
(Traffic)

Before & After Website Optimization (Rank)

You Can Do This Without
• OUTSOURCING to cheap “Freelancers” who claims they can do the
work.
• CREATING endless amounts of CONTENT.
• SPENDING THOUSANDS (if not 10x thousands) on PAID TRAFFIC that
never really converts.

DISCLAIMER
I’m NOT Guaranteeing You Will Achieve The
Same Results…However…

YOU will be in the TOP 5% of Digital Marketers just
by watching this video till the end…
I DO GUARANTEE

Who Is Robin Ooi?

My Story
• Engineer (Mechatronics) turned Entrepreneur since 2010
• Internship (Intel)
• Sales (Toshiba)

My Story
• Drafter (boring)
• Affiliate Marketing
• Traffic Brokering
• Web Development
• Marketing Agency
• Etc.

My Struggle

The Problem…

Overworked…
It’s either you come in now or
you sleep outside tonight…!!!

Then…

Now…

Recently…
www.MiniRetirementProject.com

My Mission…
My Promise To Myself…

What Is “TCE” System?
• T -> Taylor-made solutions cater to each individual business
• C -> Cutting-edge SEO strategies that’s proven to catapult business
growth all across Australia, South East Asia & America
• E -> Exclusivity: Work with only 1-2 companies per industry

What The Heck Is SEO?

What Is SEO?
• Search Engine Optimization
• Search engines:
• Google
• Yahoo
• Bing

What Is Google?
• Googol = 10^100
• 4th Sept 1998
• BIGGEST Search Engine
• Advertising Company (AdWords)
• Approx. $100 mil / day

How Does Google Work?

Algorithm (Criteria)
• Authority x Relevancy
• On-page
• Off-page

On-Page
• What Does Your Website Say
1. Onsite factors
2. H1 tags, Title tags
3. Content
4. File names
5. URL & domain names
Off-Page
• What Are Others Saying About
Your Website
1. Links pointing to your pages
2. Anchor text
RELEVANT
20% 80%

Why Is SEO Important?
85% of all internet searches are on Google!
94% of Google searches click on organic search results.
42% click on the FIRST RESULT in the organic listings.

The “7” Myths Of SEO Revealed

Myth #1: SEO Is DEAD!

Myth #2: SEO = Massive Budget (Big Boy
Syndrome)

Myth #3: SEO = Never Ending Content Marketing

Myth #4: SEO Only Works If You Pay For AdWords

Myth #5: SEO Only Works For B2C

Myth #6: I Need Lots Of Backlinks!

Myth #7: I Don’t Have Much To Talk About
Our Business

Real Quick…Is This You?
• Outsourced SEO work to cheap “SEO Freelancer” who gives you nice
looking reports at the end of the month but NO RESULTS?
• Hired some fresh graduates to carry out SEO work only to find out
they haven’t really rank any sites on their own before?
• Tried to “DIY” SEO campaign based on all the free info you read on
Moz or Search Engine Land but NO RESULTS?

If You Answered YES To Any Of Those
Questions…

…You’re Screwed!

Here’s Why…
• How many “Nice-Looking-Reports” can you afford to see before you
start seeing the “Real Deal”?
• How much time & money are you going to invest into these young
graduates before they actually know how to rank?
• Can you afford to play “Russian Roulette” with your company’s
resources and branding with all the DIY method?

Fortunately, There’s HOPE For You…

3-Simple Website Optimization Tweaks
• On-Page
• Social Profiles
• Backlinks

On-Page
• H1/Title Tag
• H2/H3 Tags
• Meta Tags
• Keyword Density
• Page Speed
• Name Address Phone (NAP) Schema

H1 Tag

Title Tag

H2/H3 Tag

Meta Tags

Keyword Density
https://wordcounter.net/

Page Speed Insights
https://developers.google.com/speed/pagespeed/insights/

Name Address Phone (NAP) Schema
http://schema.org/LocalBusiness

Social Profiles
• Google Plus
• Google Business Listing
• YouTube Channel
• Facebook Fan Page
• Pinterest Page
• Twitter (Optional)
• Instagram (Optional)
• About.me (Optional)
• SlideShare.net (Optional)

Google Plus

Google Business Listing

YouTube Channel

Facebook Fan Page

Pinterest Page

Twitter

Instagram

About.me

SlideShare.net

Backlinks
• Anchor Text (Over Optimization)
• High Authority + Relevant Links
• Social Signals

Anchor Text (Over Optimization)
• DO NOT repeat the target keywords more than once!
• DO NOT build too many anchor text backlinks in too short amount of
time. (Link Velocity)
• DO INCLUDE LSI (Latent Semantic Indexing) keywords, aka synonyms
to diversify anchor text %

High Authority + Relevant Links
• Domain Metrics:
• DA – Domain Authority (Moz Metrics)
• PA – Page Authority (Moz Metrics)
• TF – Trust Flow (Majestic Metrics)
• CF – Citation Flow (Majestic Metrics)
• Topical Trust Flow (Majestic Metrics)

Moz Open Site Explorer
https://moz.com/researchtools/ose/

Majestic
https://majestic.com/

Social Signals

All Checked! What’s Next…?

Instant Authority Figure
• Application Form
• Create Custom Proposals

www.Robin-Ooi.com Application Form

www.Robin-Ooi.com Application Form – Pg 1

Do People Actually Fill This Up?

Why?

Question…
If you’re going to consult someone about
SEO, would you consult someone who…

Question…
1) Claims he/she can do it but NO PROOF
Or
2) Has actually done it & still doing it at the
moment?

What To DO Next?
• Get started with your current website SEO campaign NOW while this
breakthrough strategy is both fresh in your mind and tend to be
overlooked in the marketplace.
• Remember: SEO is a MARATHON, not a SPRINT!

What To DO Next?
• Time-poor, still need help with all of this and looking to add $1MM or
more to your business within 12 months or less? Then let’s have a
chat via Messenger.

Just Remember…

THANKS!
How did you go?
Comment “WIN” below if you’re committed
to using this strategy in your arsenal.

OR… the “link” in the description
Would You Like Me & My Team To Personally
Help Your Organization To Add $1MM or More
To Your Business in 12 Months or Less?

How a Multi-National Company Achieved Up To 35% Increase in Sales in Less Than 6 Months

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How a Multi-National Company Achieved Up To 35% Increase in Sales in Less Than 6 Months