Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
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Social Media Clutter - Kiplinger
1. Social Media Management
Cutting through the clutter
Robin J. Phillips
@RobinJP
Reynolds Center for
Business Journalism
Twitter:
@BizJournalism
facebook.com/BizJournalism
2. + Itâs ok, weâre all
overwhelmed ..
You are not alone
You have more power than you think
Giving up is not a good idea
You will never see it all .. and thatâs OK
Set goals, schedule time for your social media
Several (free) tools can be useful for filtering social media
What you want and get out of social media is very personal
6. + Set some goals
Increase number of followers.
Increase impact â number of retweets, interaction, story ideas generated.
Increase fan/friend count.
Track analytics to understand interaction, activity on your page.
Set a goal for number of uploads a month.
Increase number of views on your videos by integrating with rest of SM network.
Make sure your key contacts on your beat are also LinkedIn contacts.
Find discussions that are most relevant to your beat and take part.
8. + Is your media managing you?
Problem Possible solution
ïź Email overload âą Mailbox zero
ïź No time to Tweet âą Schedule it
ïź Too much to read âą Readers, RSS
ïź Is this worthwhile? âą Goals, analytics
ïź Cut into personal time âą Schedule ahead
ïź Too much clutter âą Curate, thin the herd
ïź Twitter, FB, etc. âą Find your style
ïź Feels like a chore âą Itâs a relationship