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Site Definition Architecture Basics

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Basic foundations about web site definition and architecture strategy

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Site Definition Architecture Basics

  1. 1. Focus on: Site Definition and Architecture Live Event with Robin Good starts at 1pm ET – Thu Oct. 1st
  2. 2. Hey Robin, why are site definition and architecture so important?
  3. 3. Because the Internet is like a huge library information system...
  4. 4. ...and if you DON’T build your information system in a standard format well... It may be going to look GOOD, but not many are going to use it.
  5. 5. 1) The definition of your site determines how effectively Google and human beings will be able to understand what you are all about
  6. 6. 2) The architecture of your site determines how effectively Google and human beings will be able to discover what you have in store for them
  7. 7. This is why defining correctly your site and its architecture are so vitally important
  8. 8. Hey Robin, but I need a simple site with a few categories and articles...... What else do I need to do?
  9. 9. Find out what your audience wants and build a site that has those traits. A.
  10. 10. Think well about your: Site name about your Site domain and about the name of the content Categories and areas you will have on your web site B.
  11. 11. Think what type of content, functions and services the site should provide C.
  12. 12. <ul><li>Reviews </li></ul><ul><li>Research Reports </li></ul><ul><li>Tutorials </li></ul><ul><li>Annotated lists </li></ul><ul><li>Guides </li></ul><ul><li>News </li></ul>What kind of CONTENT and FUNCTIONS best serve your audience interests? <ul><li>Forum </li></ul><ul><li>Contributions </li></ul><ul><li>Comments </li></ul><ul><li>Wiki </li></ul><ul><li>Social media </li></ul><ul><li>Newsletter </li></ul>
  13. 13. <ul><li>Place related things together and associate similar items. Avoid redundancy. Don’t patch it up. </li></ul>Organize it
  14. 14. <ul><li>Don’t try to be everything to everyone, or to serve too many different types of needs. Focus on one unique thing and go after that one until it brings results. </li></ul>Start Simple
  15. 15. How do I know if I am doing things right?
  16. 16. <ul><li>Your fans / customers / readers can easily find your site without you helping them </li></ul><ul><li>Your readers can easily find what they want on your site </li></ul><ul><li>Your readers can engage with other like-minded people, collaborate and exchange freely with others thanks to you </li></ul>You know if you are moving right when