Conference at Game Industry Conference in Poznan, Poland. This presentation concerned the application and exploitation of colors and light in video game and level design, starting from the color perception that we developed, as human beings, as consequence of an interaction between different species in the same environment. Takeaway: - How and why we perceive colors as we do. - What single colors mean to our subconscious and what do they originally re-call - How to best take advantage from color perception in video game to enhance the player experience (Game Design, Level Design, Art in general)