Big Bang Disruptions and Tourism

ITforTourismServices,UniBg2018-2019
Big-BangDisruptions
andTourism
Big-BangDisruptions.Lecture12,November27,2018

ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Today
12.Tuesday,Nov27
Big-Bang
Disruptions
andTourism
13.Tuesday,Dec 4
Yourreports’
Presentation:
1stgroup
14. Thursday,Dec6
Yourreports’
presentation:
2ndgroup
15.Tuesday,Dec11
Yourreports’
presentation:
3rdgroup
08.Tuesday,Oct30
Design:Usability,
Gamification,
Augmented&Virtual
Reality
09.Tuesday,Nov13
Quality,Standards,
Models&Meta-Models.
The7Loci
10.Tuesday,Nov20
WebPresence.
A7Loci
Evaluation
Model
page2Big-BangDisruptions.Lecture12,November27,2018
11.Thursday,Nov22
WebPresence
QualityReporting

What Are We Talking About Today?
1. Disruptive Technologies
2. Pinball, Paper Journalism
3. Disruptors in Tourism
4. Unstoppable and Invisible
5. Someone Else’s Components
6. SharingEconomy& Overtourism
7. Non Disruptive, Yet Coming
imagecredittoucop.edu imagecredittoPlantServicesimagecredittoAmazon

A Conference at the Politecnico di Milano
Pictures takenbyyour lecturer of apresentation heldby PaulNunes
onSeptember 30,2014

ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 page5Big-BangDisruptions.Lecture12,November27,2018
Disruptive Technologies
Thepinballsmarkethasbeen
disruptedbyPlaystations.
Quitethesamefornewspapers...

Paper Journalism
“Ireallydon't know
whetherwe’llbe
printingtheTimesin
fiveyears,
andyouknowwhat?
Idon’t careeither,”
ArthurSulzberger,
publisher,TheNew
YorkTimes,2007

Better And Cheaper Products
Openinnovationmayworkbetter
thaninnovationdesigned and
implementedbycompanies.

Cheaper Technology Makes Things Cheaper
Thankstotechnologies,anorchid
growninAfricacanbecarried to
NY,NY,andsoldatalowerprice.

ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 page9Big-BangDisruptions.Lecture12,November27,2018
SixBigBangDisruptorsin
twelveconcerntourism.
1. Maps
2. Taxis
3. Hotels
4. Payments
5. TravelAgencies
6. Perhapscameras,too
Disruptions In Tourism
Bytheway,Priceline
isthemothercompany
ofBooking.com.

Traditional Innovation vs. Disruptions
Traditionalinnovationdesigned
andimplementedbycompanies
hasn’tkeptupthepace.

Undisciplined
BigBangdisruptionsprovideusers
withbetteropportunities,and
don’tstickatpreviousparameters.

Disruption Of Maps 2.0
Exactlylikepersonalnavigation
deviceshadpreviouslydisrupted
themarketofpaperatlases...

Unstoppable
…personalnavigationdeviceshave
beendisruptedbyGoogleMaps.
Theprocesscouldn’tbestopped.

Invisible
BigBangdisruptionsdevelopin
thedark. Theydeflagrate allofthe
suddenandoutoftheblue.

In A Nutshell
Argomento12.Tecnologiedirompentieturismo
Bytheway...
 IsPokémonGoadisruptivetechnology?
 IsBlaBlaCaradisruptivetechnology?
Maybenot.
Adisruptioncomeswhenanexistingmarketisbroken.
Ifamarketkeepsexistingasitwas–oranewmarketis
created –wecannot talkofBigBangdisruptions.
 PokémonGohasn’tbrokenthegamingmarket.
 BeforeBlaBlaCarthere wasn’tanyhitchhiking market.
15
imagecredittodigitaltrends

Become Someone Else’s Components
Kodak,whichproducedchemical
filmsforphotos,wentbankrupt.
Fujifoundanewroleinhealthcare.

Airbnb As A Big-Bang Disruptor

“Airification”? Already Heard About…
Source: UniSiena
AmapofAirbnbfamily
accommodationin
FlorenceItaly,2016.
Itshowstherisksthat
Italiandestinations
aretakingintermsof
sustainability.

Overtourism
ThecityofVenice,Italy,hasbeen
compelledtoregulatethenumberof
touristsaccessingthecitycenter.

Non Disruptive, Yet Coming
Paralleltodisruptions,old-styletechnologicalinnovationisanywayatwork.
It’sincrementalratherthan disruptive,butit’sbrewingandgrowing.
 ArtificialIntelligence(AI)intourismmeansthat datagathered fromtourists
canbeusedtoofferthemtouristproductsandservices theyaremorelikely
topayfor–exactlyasithappenswithwebadvertisementsalready.
 MachineTranslationintourismmeansthatstaffscancommunicatewith
globaltouristseveniftheydon’tspeaknorunderstandtheirlanguages.
 MachineLearningmeansthatthetourismindustrycanrelyontechnologies
thatincreasinglyhelpunderstanding whatthetourists’needs are.

Computers Acting Like Humans
Pictures takenbyyour lecturer atapresentation heldby IisTussyadiah,president of Ifitt
(theInternational Federation for Information Technologies inTravel&Tourism), onNovember 15,2018

Artificial Intelligence At The Center
IisTussyadiah, president of Ifitt
(theInternational Federation for Information Technologies inTravel&Tourism)

Robotics
Robotsthatwelcomeguestinhotels,andchatwith
them,arealreadybeingintroduced.
PaoloPepperisarobotwhichwaspresentedatthe
2017BTO(BuyTourismonLine)conferenceinFlorence.
TworobotconciergesareatworkinSasebo,Japan.

What About Humans?

Questions To Be Faced

Today’s Key Points
Big-Bang Disruptions
1. Happened, and Will Certainly Happen Again
2. Break Pre-Existing Markets
3. Are Unexpected, Invisible, and Unstoppable
4. Have Seriously Affected Tourism
5. Can Be Managed
6. Are Connected With Overtourism
7. More Innovative Technologies Are Coming

Thanks For Your Attention
Picturefrom the2016-2017course

Big Bang Disruptions and Tourism

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Big Bang Disruptions and Tourism

Ähnlich wie Big Bang Disruptions and Tourism (20)

Mehr von Roberto Peretta

Mehr von Roberto Peretta (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Big Bang Disruptions and Tourism