1. Curriculum Vitae Roberto G.Bindelli
Personal Information Via F.Lippi 33 b, 20131 Milan (Italy)
+39 392 3929994 - 348 8701513
roberto.bindelli@bp.com
Date of birth27-06-1964 | NationalityItalian
Main Strengths:
Outside the box thinking, creative andproactive Sales & Marketing manager withyears of experience in Sales KeyAccount
Management and inTrade Marketing.
• Results oriented (volumes, turnover andgross margin), strong focus onachieving the objectives.
• Excellent communicationandinterpersonal skills
• Excellent businessanalysiscapabilities, understandingfrom different points ofview (Sales, KAM, Finance, Supply chain,
Strategic Planning and Operations). Veryopenlistener and highunderstanding of internal/externalcustomer needs.
Academic Qualifications
• Degree inInternational Political Sciences(Universityof Milan) – Nov. 1990
• Master after degree in advancedMarketing (Centromarca - Jun-Dec. 1990)
• Journalist for severalpress magazines - newspapers (1984-1988)
Language Skills
 Italianmother tongue
• English(fluent)- Spanish(good)
Computer skills
• Excellent withMicrosoft Office Windows 98-XP-Vista- 7 (Excel, Powerpoint, Word, Outlook)
• Competent withAS400- JD Edwards-SAP
Work Experience
CASTROL (part of BPGroup) Milan
May2015: Winner of Sales Excellence 2015 (EuropeanTopPerformers in Sales)
From May 2014 (in addition to current role) OFIOH Distributor Project - Country Project Leader followingthe aspects of future
distributive asset andvisiting / evaluatingcurrent Distributors + new candidateswith the Europeandedicated Team. Panel
selectionandstrong preparationwork andeffective sum-up for internalmeetings.

2. From Sept 2012 – National Key Account Manager Buying Groups Distributors, MM and Bosch Project leader.
Job Accountability: Inadditionto Bosch, I lead the relationship andownthe Business withthe 2 mainBuying Groups:Groupauto
and Giadi (direct relation withthe HQ andvisiting the main customers inLombardia andLazioregions), coordinating the functions
involved(Sales, Marketing, COM, SupplyChainandFinance) and deep andstrong involvement in managing withLubex Distributor
(Mass Merch + bp brand).
National KAMRole Maintasks:Contracts renewal (terms ofthe agreement / contents andrelative fees). Definitionof Target and
Objectives, SalesCondition Presentation, Mktg activities implementationandsupervision.
IWS penetration target:elaboration ofbusiness case concerning the Independent Workshops market inItaly, withthe goal of
establishthe company's future next steps. Involvedin the newRoute to Market set-upof the Retail & Intermediaries channel, with
the objective to improve Castrol market share. Opportunityto grow the business withmainDistributors andStrategic (new)
customers in the viewof Ambassador partners. These customers need to be more and more addressedvs the IWSaccordingwith
the investment we are doing to better penetrate the channel.
Business Performance - Drive Bosch-Groupauto-Giadi andLubex business performance management, to deliver targets
(quantitative andqualitative), making corrective interventions where necessaryto have a continuous improve ment.
Monitoring the realization and the deployment of all the Bosch commitments statedin the contract anddefining possible actions
(Plan B) towards Bosch Distributors that don't buy.
Strategy– Ensure the deliveryof “BoschCar Service prefers Castrol” and“Winning in IWS” project throughdirection, influence and
management of appropriate resources.
Relationships - Build a strong andtrusted relationshipwith the keystrategic Bosch Distributors andstakeholders inBosch HQ .
Facilitate andchallenge the dedicatedEuropean Meetings to ensure effective discussions, acting as a leader countryin Bosch
approach. To continue to feedthe IKAMOU Retail Director andother countries about the progressdone withopenandcomplete
info. - Deliver a monthlyReport about the Business status givinginfoabout changes withdocumentedassumptions.
Support andsupervision inimproving:Sales Conditions, Marketing-Promoactivities:measuringimpact for Distributors andIWS.
RTManalysisto confirm or re-set the current one (segmentation / mapping).
Jun 09 - LBM (Lubricant Business Management) DemandManager Italy
Lead - Ownershipof the whole demand management processwithin the countrymarket: Implement andmanage a consistent
demandControl processwith SupplyChainandCOM.
Business Performance - Deliver a monthlyDemandPlanfor the Country(Volumes & gross TO) andworking verycloselywith
Finance to ensure that Gross Margin results are fullyintegratedin the Demand Plan.
Focus onmedium-longterm view, on a rolling24 month horizon. SKU level forecastingoccurs for eachChannel Manager with a 3
month view of the top15 SKUs being reviewedeverymonth.
Facilitate andchallenge the Demand Review Meetingto ensure efficient sessions andsigned-offDemandPlaneach month.
Updatedeachmontha specific Assumptions set in a clearlydocumented way – Contribute to explain/ summarize the business
strategy.
Managesa process that allows the understanding anddocumentation ofOpportunities & Vulnerabilities to the market demand
plan(withnumbers (Volume - Gross Margin)attachedto them).
Work with the Regional DemandManager to ensure that the demandplanningprocessoperatinginthe market is alignedto is
continuouslyimproved.
'Learning bydoing'. Supportive and coaching attitude from the beginning (Pioneer role) ininternational meetings.
Implement as Super-user the AutoLubes Demand Planforecast in Nike SAPProject (Go-live).

3. May 06 - Retail & I National KAM / Channel partners/ SAPDs + Oct 04 - National KAM Modern Retail Italy
Deep knowledge ofAutomotive environment, mainlyfocusedonRetail (bothModernandTraditional). A verygood awareness
of KAM capabilities, witha strong personal attitude inmanaging, inanhighlyprofessional way, the whole complexityof issues
relatedto the business. Over 10 years career inCastrol Trade Mktg /KAM(inadditionat 4 year experience inother environment:
Beiersdorf:Internal' Product Mgr/ Strategic Consumer Business Unit Mgr) gives me a wide visionandstrategic knowledge of the
business know-how/market needs and highlevel of managerial skills. Dailyproactive contact with salesemento identifycritical
issues to be solvedinorder to reachsuccess incustomer fidelisation initiatives and inSales results (GM, TO, €/L, Vol., distribution).
KAM Sales Responsible for TNAs & Italiankeycustomers inHypermarket channel. Management ofthe whole business(yearly
contracts, Promotional Plans, commercial policies). Results monitoring and Channel P&L, for eachTNA. Management ofSales force
network ( 13 Agents ).
Apr 2003 Castrol Trade Marketing Manager Consumer Europe
Management ofthe most important project inSouthEurope: GtxMagnatec Relaunch, 360° CommunicationProgramme: 1 ,5 mio €
investments:ATL- BTL, Trade + end-user promo, innovative mass events, fidelization activitywith200 clients. Coordination of2
direct people as Jr. P.M).
Feb 2001 - Apr 2003 Castrol Brand Group Product Mgr Area Southern- Consumer Europe
Management ofCastrol products marketing activities. Consumer sales promotions innetworkingwith local countriesteams.
Implementation ofBPbusinessmodel withCastrol heritage (harmonization after BPacquisition). Direct impact on budget ADV, use
of P&L + ROI analysis, price positioning/increase, range optimization.
- Marketingmanagement of Castrol premium lubricants for car channel
- Product and customer profitabilityanalysis witha particular focus on KPIs controlling.
- Marketingplanexecution:development ofpromotions, incentives andtrade marketingmaterials.
- Sponsorship activityexploitationin order to sustain and strengthenbrand awareness.
Sept 1999 : Castrol Point Manager (Retail)
NationalKeyAccount for Castrol Point network:VIPAccessoryshops (best customers in the channel).
Castrol Consumer + 23 % increase inTurnover and Volumes vs. previous year. Marketing promotion/customer analysis, loyalty
programme development.
1999 Beiersdorf SpA lnternational Product Manager - Responsible of specific Products groups, special projects andinnovative
product concepts at International level.
1998 Beiersdorf SpA Consumer Business Unit Manager - Marketing proposals for Hypermarkets (adhesive tapes business) and
creationof fidelizationVIP Clubin Traditional trade (hardwares, color shops..)
1997 Beiersdorf SpA Strategic Business Unit Manager (Senior Product Mgr.). Coordinationat International Level of trade
marketing / planning of Industrialadhesive tapes business.
Hobbies and Interests
Football, basket, Ice hockey, writing, painting, food& wine excellence.