Slides of the talk that I gave during WordCampNL at 16th October 2016 in Jaarbeurs Utrecht. The talk is about building a succesful webshop and I show some great examples from our client Joolz.

1. Hello WordCamp
16th October 2016

2. Robert van Eekhout
@robertvane / @vanonsnl
#vanons

4. A successful
WooCommerce Site
@robertvane / @vanonsnl / #vanons

5. Ordering a pushchair
@robertvane / @vanonsnl / #vanons

19. • Speed is important
• Correct and clear error handling
• Show the order at each step in the process
• Ease up the process as much as you can
(e.g. zip code/address check, shortcuts for
ordering)
@robertvane / @vanonsnl / #vanons

20. Personalise the
pushchair
@robertvane / @vanonsnl / #vanons

27. • Customers like to customise
• Keep the steps easy and clear
• Show the result as clear as possible
• Custom built, created own caching
method, but there are some plugins to
start with it
@robertvane / @vanonsnl / #vanons

28. Personalise the bar
@robertvane / @vanonsnl / #vanons

33. • Other customers’ opinions matter (more
then expert opinions)
• Keep the product visible at all times
@robertvane / @vanonsnl / #vanons

34. Multilingual
@robertvane / @vanonsnl / #vanons

38. • Each language has its own WP install
• One codebase but back-end is built in such a way
that each site can be easily managed
• Use deploy scripts or sites for easy deployment
(deploybot.com)
• Disadvantage: the content needs to be inserted
several times (but you have to do this as well with
WPML)
@robertvane / @vanonsnl / #vanons

39. Social
@robertvane / @vanonsnl / #vanons

45. • 2 important channels on the website (Instagram &
plain e-mail)
• Also on the website: links to Facebook, Instagram,
Twitter, YouTube, Pinterest)
• Social channels managed actively by Joolz
• Interesting thing: no hardcore integrations of social
platforms, just links (people find Joolz on Facebook
by themselves, we think this is a trend)
@robertvane / @vanonsnl / #vanons

46. Store Locator
(super store finder)
@robertvane / @vanonsnl / #vanons

56. • One back-end (quite handy when you
have a lot of stores and multiple sites)
• We had to change a lot in the Super
Store Finder codebase
• No store finder software will suit your
needs 100%
@robertvane / @vanonsnl / #vanons

57. Zendesk Integration
@robertvane / @vanonsnl / #vanons

62. • Zendesk is very suitable for webshops
that sell complex products or products
that have a complex (after)sales process
• Very easy to integrate in WordPress
@robertvane / @vanonsnl / #vanons

63. General Ideas for your Webshop
• Make sure you have a unique product
(e.g. kids cream versus a wine shop)
@robertvane / @vanonsnl / #vanons

65. General Ideas for your Webshop
• Make sure you have a unique product
(e.g. kids cream versus a wine shop)
• Add value by using a unique financial
model
@robertvane / @vanonsnl / #vanons

67. General Ideas for your Webshop
• Make sure you have a unique product
(e.g. kids cream versus a wine shop)
• Add value by using a unique financial
model
• Check how others do it :)
@robertvane / @vanonsnl / #vanons

70. Thanks!
get the presentation at
robertvaneekhout.nl/wcnl
@robertvane / @vanonsnl / #vanons