Experienced bilingual (English/Spanish) marketing professional skilled in standard and digital marketing, possessing a creative approach to branding and engagement. Broad expertise in managing and briefing media, creative and digital agencies along with presenting and evaluating earned and paid media campaigns, ensuring they are delivered on brief and within budget. With a diverse industry background, I am experienced in strategy development and project management, marketing research planning and, marketing analysis tools. Specialties: Market Planning • Brand Development • Strategic Planning • Media Planning & Analysis • Market Research • Marketing Campaigns implementation both Digital and Traditional • Vendor/Agencies Management • Budget Reconciliation • Competitive Analysis • Market Analytics & Customer Insights • Key Performance Indicators

1. Robert Manning
495 Brickell Ave, Miami FL 33131
404.583.5303
E-mail: arobertmanning@gmail.com
LinkedIn: www.linkedin.com/in/arobertmanning
EXECUTIVE SUMMARY
Experienced bilingual (English/Spanish) marketing professional skilled in standard and digital marketing,
possessing a creative approach to branding and engagement. Broad expertise in managing and briefing media,
creative and digital agencies along with presenting and evaluating earned and paid media campaigns,
ensuring they are delivered on brief and within budget. With a diverse industry background, I am experienced
in strategy development and project management, marketing research planning and, marketing analysis tools.
EMPLOYMENT HISTORY
CATERPILLAR INC, Miami
Manufacturer of construction and mining equipment, engines, industrial gas turbines, and a wide offering of related services.
Interim e-Commerce Manager – Americas Distribution Services 2014 to Present
Reporting to the Senior Performance Manager, with responsibility for rolling out a new online ordering
platform for Caterpillar Dealers resulting in $800M revenue (20% increase from FY13) and 8K users (15%
increase from FY13) throughout North and South America. Role also includes creating and implementing
marketing plans through the Dealer network.
• Developed and implemented comprehensive Marketing Kits to be used by all Dealers to market
the usage of the new online application
• Ensured all the Dealers in North and South America were engaged and on board with the new
application through innovative and interactive training modules
• Managed advertising agency relations so that the marketing materials messaging was in line with
Caterpillar corporate strategies
• Introduced and conducted annual Marketing Reviews with Dealers to enable corporate marketing
strategies to be comprehensively implemented in the various regions.
CISCO SYSTEMS, Miami
Designs, manufactures, and sells networking equipment focused on the emerging Internet of Everything (IoE) market opportunity.
Marketing Manager (Latin America – Networking & Services) 2013 to 2014
Reporting to the Director, Latin American Marketing, accountable for implementing marketing programs and
initiatives throughout the region.
• Developed and expanded the marketing initiatives resulting in an incremental revenue of 15% to
the sales goal for the entire Latin American Region
• Defined cohesive cross-segment marketing strategies for all markets to ensure alignment and set
priorities for segment sales leaders and corporate including goals with recommended tactics and
metrics for partner execution
• Drove development of strategic partner marketing plans including goals, strategies, deliverables,
timelines and budget requirements
• Provided sales support with market and business intelligence by managing various market
research projects with Frost & Sullivan and IDC Latin America
• Introduced Cisco collaboration initiative (Webex Social) and implemented adoption programs for
Cisco Americas Services virtual communities improving internal communications.

2. SYSTEMAX TECHNOLOGY GROUP, Miami
Leading retailer of brand name and private label products, including personal computers, notebook computers, consumer
electronics, computer-related accessories, technology supplies and industrial products.
Online Brand Manager 2011 to 2013
Reported to the Vice President, eCommerce and managed two programmers and two graphic designers.
• Increased online sales YOY by 25% for the main electronics website, tigerdirect.com
• Planned, managed and optimised email marketing programs by developing actionable metrics for
constant improvement and to drive email acquisition and revenue
• Developed a loyalty and retention program through social media and frequent shopper programs
resulting in $1M incremental revenue
• Expanded the marketing display and retargeting campaigns to find new customer segments
• Worked closely with agencies to develop SEO strategies and metrics.
ROYAL CARIBBEAN CRUISES LTD 2008 to 2011
The world's second largest cruise line operator that owns five cruise lines: Royal Caribbean International, Celebrity Cruises,
Pullantur Cruises, Azamara Club Cruises and CDF Croisières de France.
CELEBRITY CRUISES, Miami– Luxury market
Marketing Communications Manager 2010 to 2011
Reporting to the Senior Director of Marketing, responsible for the planning, development, prioritisation and
execution of marketing strategies that aligned with brand objectives.
• Redesigned the marketing communication process with internal groups including Sales, Revenue
Management, Legal, Hotel Operations, and the overall Marketing team, achieving a 30% increase in
qualified leads, ending with a 18% incremental revenue to the sales goal
• Led the development of annual marketing plans to ensure that key business objectives were met
through standard and digital marketing channels.
ROYAL CARIBBEAN CRUISES, Miami – Family market
Senior Business Analyst 2008 to 2010
Worked directly with the Vice President, Revenue Management and responsible for achieving company sales
goals through the development of strategies with the Sales and Marketing organisations.
• Developed an analysis process for all marketing and sales promotional programs in order to calculate
the ROI (Return On Investment)
• Identified key products for Sales and Marketing focus and support and developed an automated report
for the travel agent network.
•
AT&T CORPORATION, Atlanta 2001 to 2007
Second largest provider of mobile telephone and the largest provider of land lines in the United States, and also provides broadband
subscription television services.
Senior Marketing Manager (AT&T Mobility) 2006 to 2007
Reporting to the Director of Marketing, worked on various analyses to ensure that a 15% incremental revenue
was achieved.
• Created a process for the development and analysis of strategic marketing initiatives that increased
profitability and revenue growth

3. • Led cross-functional team to develop sound historical profit & loss statements by line of business
(product) that was utilised to set future strategic revenue objectives and profitability by segment
• Directed analytical efforts and provided guidance to integrate new strategies and methodologies into
various markets.
Senior Marketing Manager (AT&T Small Business) 2003 to 2006
Reported to the Senior Director of Marketing. Responsible for the analysis of sales and market results.
Established a strategic planning process to meet sales and revenue growth of $50M (2005).
• Responsible for performing profitability analysis on promotions and marketing initiatives and
recommending which initiatives should be repeated
• Served as Team Lead between the IT contractor and corporate groups such as Finance, Marketing,
Sales and Pricing for database management projects
• Responsible for the development of web based reporting used by the sales and marketing organisation
to monitor the performance of strategic products by sales representative, geographical area, and sales
centres using Windows 2000 Advanced server applications.
Product Marketing Manager (AT&T Yellow Pages) 2001 to 2003
Reporting to the Director of Marketing. Responsible for building brand equity and achieving share and profit
goals for Guia Export of $2.5M (2003). Guia Export is a directory of US exporters, the directory was
distributed to 100,000 importers in Latin America.
• Created and implemented strategic marketing plans, new and existing brand growth strategies, and
media and promotion plans
• Developed a comprehensive process for the sales, printing, and transportation logistics for the Guia
Export Directory
• Responsible for the fact gathering process used for concept development, product definition, product
design, and market launch planning.
EARLY EXPERIENCE
EASTMAN KODAK COMPANY 1995 to 2001
Latin American Region – Consumer Imaging Division
Marketing Manager 1999 to 2001
Sales Analysis Manager 1997 to 1999
DITTLER BROTHERS INC
Consulting/Printing Company for State and National Lotteries
Senior Market Analyst 1995 to 1997
EDUCATION
1993 MBA, Saint Thomas University
1987 BSc Business Administration, Jacksonville State University
ADDITIONAL INFORMATION
• Proficient in database software: Business Objects, Cognos and Brio/Hyperion
• Fluent in spoken and written Spanish.