The document provides tips for standing out on LinkedIn among 500 million members. It advises to be professional by sharing industry insights and updates rather than self-promotion, and to recognize LinkedIn is a professional forum. It suggests being clever by using visuals and graphics that display well on mobile, and being considerate by not placing barriers between readers and content but instead delivering what is promised.

1. Click to review…

2. Stand apart
Be professional Be clever Be considerate
on

3. You are unique
Among..
500MILLION
MEMBERS

4. Be distinctive
Professional Clever Considerate
…follow these tips and be heard because you are:

5. Be professional
You’ll quickly wear out your
welcome if your posts are purely
self promotion and sales based.
Don’t be a carnival barker.
Recognise that LinkedIn is a forum for professionals

6. Be professional
Word puzzles, family insights and
political opinions are best kept to
yourself.
Recognise that LinkedIn is a forum for professionals
Don’t post about kids or puzzles.

7. Be professional
Recognise that LinkedIn is a forum for professionals
Post about developments in your
industry. Ask for opinions and
share tips and tools.
Do share insights, ideas and updates.
!
!

8. Be clever
Don’t upload documents or
brochures; they display as images
in a small window.
Thousands of messages compete for scant attention
Don’t use content made for other formats.

9. Be clever
Up to 50 percent of members
access LinkedIn via a mobile
device. Ensure your message can
be seen and read.
Thousands of messages compete for scant attention
Don’t assume everyone has a big screen.

10. Be clever
Use graphics and visual cues to
impart concepts. People process
and retain visual information
more quickly.
Thousands of messages compete for scant attention
Do use graphics and rich media…

11. Be considerate
Everyone is busy and on a mission.
Don’t send readers away for the content.
Reward readers who pause to
read your content – present it
without diversion. Let them stay
on the page.

12. Be considerate
Everyone is busy and on a mission.
Don’t ask people to sign up or download.
Don’t invite people to read your
content and then place a barrier
in front of them.

13. Be considerate
Everyone is busy and on a mission.
Do deliver the content you promised
Deliver the content you promised.
Share information freely and
encourage discussion.

14. Be professional
Recognise that LinkedIn is a forum for professionals
Don’t
…be a carnival barker.
Don’t Do
… post about kids or
puzzles.
… share business insight,
ideas and updates.
!
!

15. Be clever
Thousands of messages compete for scant attention
Don’t
…post content created
for another format
Don’t Do
… assume everyone is
using a big screen.
…use graphics and rich
media to convey concepts

16. Be considerate
Everyone is busy and on a mission
Don’t
…send readers away
for the content
Don’t Do
… require a sign up to
view your content.
… deliver engaging
informative content as
promised

17. Icons courtesy freepik via flaticon.com
Giftbox icon courtesy icomoon.io
essence3D