Search engine optimization

SEO
Search Engine Optimization

SEO
Search Engine Optimization
SEO
Why Is SEOWhat is SEO
SEO Process
Off Page
Optimization
On Page
Optimization

SEOSearch Engine Optimization
What is SEO?
SEO is the process of
increasing your websites
visibility in search engine’s
organic search results pages.

Why SEO?
Let’s have look at some facts:

SEO Process
Before starting with the SEO process one should
know the below mentioned points:
1.Know the services provided by the organization.
2.Decide who will be your targeted audience.

First step to start with SEO is “Keywords Research”.
What is keyword?
Keyword is any word that is used to search anything in search bar.
Types of Keyword: Single Word Keyword
Long Tail Keyword

On-page Activities
1. Title Tag Optimization
2. Meta Description
3. Image Optimization
4. Text Formatting
5. Proper URL Structure
6. Internal Linking Structure
7. Content
8. Site Map
9. Speed

Title Tag Optimization
Title tags, also known as title elements, are used to accurately represent the
content of a web page. These title elements are found in the <head> of an HTML
/ XHTML document and play an important role in organic ranking and click
through rates from search engine results.
Title Tag in
SERP
<head>
<title>Example Title</title>
</head>

Meta Description Optimization
Meta descriptions are attributes that provide concise explanations of the contents
of web pages. Meta descriptions are commonly used on search engine result
pages (SERPs) to display preview snippets for a given page.
<head>
<meta name="description" content="This is an example of a meta description. This will often
show up in search results.">
</head>

Image Optimization
Images can create a tons of traffic from image based search Engines (Google
Image)
To optimize Image, simply add alt="this is your alt text" to your image tag.
<img src="baby-crying.jpg" alt="Baby Crying" />

Text Formatting
Above mentioned tags can be used to format the text in HTML.

Proper URL Structure
URL Structure should be:
Meaningful: URL names should have keywords in them,
not numbers .
Straightforward: Should not have any confusing redirection.
URL
Proper URL Structure
Complicated URL
Structure

Internal Linking Structure
Internal links are links that go from one page on a domain to a different page on the
same domain. They are commonly used in main navigation.
<a href="http://www.same-domain.com/" title="Keyword Text">Keyword Text</a>
These type of links are useful for two reasons:
1. It allows user to navigate the website easily.
2. It helps establish information hierarchy for the given website.

Content
The content of a page is what makes it worthy of a search result position. It is what the
user came to see and is thus extremely important to the search engines.
Points to note while writing a content:
1. Write relevant content.
2. Use Proper Keywords
3. Limited use of Slangs
4. Proofreading the Page.

Site Map
Sitemaps are an easy way for webmasters to inform search engines about pages
on their sites that are available for crawling.
Creating and submitting a Sitemap helps make sure that Google knows about all
the pages on your site, including URLs that may not be discoverable by Google's
normal crawling process.
Once you've created a Sitemap in an accepted format, you can submit it to
Google using Google Webmaster Tools.

Site Speed
The Speed of your landing page should be as fast as possible.
According to the survey it is noticed that 40% of user abandon the site if it takes
more than 4 seconds to load.
Various speed tools available:
1. Pingdom
2. Google Page Speed Tools

Off-page Activities
1. Press Releases
2. Local Search Profiles
3. Blogs Commenting
4. Video Marketing
5. Infographics
6. Content Marketing
7. Social Media Marketing

Press Releases
Every time you launch something new items or update your service, you should
write a press release and post it out in on various free press release distribution
service.

Local search optimization is highly recommended for companies whose markets are
designed for a particular geographic location.
Local Search Profiles

It is one of the most essential way to build a good amount of backlinks.
Blogs Commenting

Video Marketing
According Survey conducted by Animoto:
1. 73 per cent are more likely to make a purchase after watching a video.
2. 96 per cent say online videos are helpful when making purchasing
decisions.
3. 71 per cent say watching online video content leaves them with a positive
impression of the brand, service or company.

Infographics
The world population is the total number
of living humans on Earth. As of March
26, 2014, it is estimated to number
7.157 billion. In which 400million are
entrepreneurs, 430 million are
unemployed, 577 million are older than
64, 800 million work industrial jobs, 1.4
billion work in agriculture, 1.9 billion are
too young to work, 1.7 billion work in
services.

Content marketing
Content marketing is a marketing technique of creating and distributing valuable and
relevant content to attract customer.
Quality content is part of all forms of marketing:
Social media marketing: Content marketing strategy
comes before your social media strategy.
SEO: Search engines reward businesses that publish
quality, consistent content.
PPC: For PPC to work, you need great content behind it.

Advice:
As an SEO please stay away from Black Hat process. It can get your site completely
banned from Google.

Search engine optimization

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