2. Product & Branding Nov 2008

The Marketing Mix ,[object Object],MARKETING MIX PRODUCT PROMOTION PLACE PRICE How the elements are combined in the marketing strategy is called the marketing mix

Product ,[object Object],[object Object],[object Object],[object Object]

Core, actual and augmented product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Life Cycle ,[object Object],[object Object]

Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Product Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Task 1 ,[object Object],[object Object],[object Object],[object Object]

Solution Question 1 ,[object Object],[object Object],[object Object]

The exceptions…….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Extension strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Product Mix/Portfolio/Range ,[object Object],[object Object],[object Object],[object Object]

Advantages & Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Product Mix/Portfolio/Range ,[object Object],[object Object],[object Object],[object Object],[object Object]

Solution ,[object Object],[object Object],[object Object],[object Object]

Product line ,[object Object],[object Object],[object Object]

Costs & benefits of having a product line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Adding new product lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keeping product line fresh… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Well known brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Drawbacks of branding ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing task ,[object Object],[object Object]

Solution - Positives ,[object Object],[object Object],[object Object]

Solution - Negatives ,[object Object],[object Object],[object Object]

Types of brands ,[object Object],[object Object],[object Object]

Unique Selling Point (USP) ,[object Object],[object Object],[object Object]

Own brands ,[object Object],[object Object],[object Object],[object Object]

Benefits & costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Task ,[object Object],[object Object],[object Object],[object Object],[object Object]

Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Product & Branding Nov 2008

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2. Product & Branding Nov 2008