'Digital Transformers' is a Dutch community-of-practice founded in 2015 that aims to support the personal growth and development of digital change makers. In order to help accelerate the digital transformation of traditional businesses and established pure-plays in the Netherlands.

1. Robbert de Haan, Founder
@robbertdehaan
https://nl.linkedin.com/in/robbertdehaan

2. REMEMBER HOW IT ALL STARTED?
’90s
eBusiness
’00s
Mobile
Revolu1on
‘10s
Digital
Transforma1on

3. TODAY FOR BUSINESSES
THE CHALLENGE IS TO
TRULY CONNECT WITH
CUSTOMERS.

4. BUT TRADITIONAL
COMPANIES FACE TWO
CRITICAL CHALLENGES.

5. 1. THE WORLD AROUND THEM IS
CHANGING FASTER THAN EVER.
2. THEIR OWN SCALE AND
COMPLEXITY ARE WORKING
AGAINST THEM.

6. TODAY’S DOMINANT
VIDEO SERVICE IS A
DIGITAL COMPANY.
GOOGLE SEARCHES OVER TIME
2004 2013
NETFLIX
BLOCKBUSTER

7. TODAY’S DOMINANT
MUSIC SERVICE IS A
DIGITAL COMPANY.
GOOGLE SEARCHES OVER TIME
2004 2013
ITUNES
TOWER RECORDS

8. TOP PERFORMING AUTO
STOCK?
DIGITAL COMPANY.

9. DIRECT MARKETING,
GAMING, RECRUITING,
TELECOM, AND RETAIL?
DIGITAL COMPANY.

10. TODAY’S
FASTEST GROWING,
MOST PROFOUNDLY
IMPACTFUL COMPANIES
ARE USING A
COMPLETELY DIFFERENT
BUSINESS & OPERATING
MODEL.

11. ECOSYSTEMS ARE THE DRIVING FORCE
IN SUCCESSFUL NEW BUSINESS
MODELS.

12. STRUCTURE ACCOUNTABILITIES GOVERNANCE WAY OF WORKING CAPABILITIES
VISIONARY
vs. COMMERCIAL
LEARNING
vs. SUSTAINING
OPEN
vs. CLOSED
LEAN
vs. LARGE
EMERGENT
vs. CONTROLLED
WHILE HUMAN-CENTRIC OPERATING
MODELS INSPIRE UNBEATABLE
CUSTOMER EXPERIENCES.
A NEW VALUE SET
EXPRESSED ACROSS
MULTIPLE DIMENSIONS
OF AN ORGANIZATION

13. TO COMPETE, BUSINESSES MUST
CHOOSE THEIR PATH TO EVOLVE INTO
A DIGITAL COMPANY ...DIGITAL
INTENSITY
TRANSFORMATION
MANAGEMENT
INTENSITY
DIGERATI
CONSERVATIVES
FASHIONISTAS
BEGINNERS
“Digera(
build
digital
innova(ons
and
drive
company-­‐wide
transforma(on
resul(ng
in
significantly
higher
financial
performance
than
their
less
digitally-­‐mature
compe(tors”

14. … AND SOLVE THE DIGITAL TALENT
GAP ALONG THE WAY.

15. CRITICALLY, BUSINESSES NEED MULTI-
TALENTED DIGITAL TRANSFORMERS
TO ENABLE THE CHANGE JOURNEY …
+
Transforma<ve
vision
Digital
capability
knowledge
&
experience
GeLng
things
done
+
=
Key
quali(es
of
a
‘digital
transformer’

16. … WITH TWO DOMINANT USE CASES
EMERGING IN THE NETHERLANDS
Start-­‐up
Level
of
impact/
commitment
digital
transforma.on
Business
process
effec(veness
Eg.
Marke<ng
automa<on
Tradi<onal
business
Eg.
KPN
Established
‘pure-­‐play’
Eg.
Hotel
Booker
Ac<vity
efficiency
Eg.
Brand
adver<sing

17. OUR MISSION: DIGITAL TRANSFORMERS’
PERSONAL GROWTH & DEVELOPMENT
“Suppor(ng
the
personal
growth
&
development
of
‘digital
transformers’
to
accelerate
the
digital
transforma(on
of
Dutch
businesses”
Mo1va1on
–
ensure
recogni<on,
mo<va<on,
and
enthusiasm
to
drive
con<nuous
improvement
in
digital
business
transforma<on
Networking–
ensure
connec<ons,
trust,
and
a
sense
of
community
amongst
digital
transformers
Learning
&
development
–
ensure
shared
expecta<ons
of
a
digital
transformer
to
enable
benchmarking
and
tailored
personal
development,
sharing
best
prac<ces
and
knowledge

18. WE HAVE STARTED BY INVITING
PRACTITIONERS TO SHARE CASES AND
TO CHOOSE THE BEST PERFORMER

19. JOIN THE 2015 AWARD CHALLENGE NOW AT
DIGITAL-TRANSFORMERS.NL
supported
by: