After 12 months of testing, why I’m moving all campaigns over to Smart bidding

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I’ve called my talk “After 12 months of testing, why I’m moving all campaigns over to Smart bidding” because I plan to enlighten the audience by sharing my own evidence of how effective Smart Campaigns really are. This talk will firstly give some background on why AI has improved so much over the last 2 years - it truly is staggering how much this technology has advanced. I will then present my case for why the audience should embrace Smart Campaigns. The evidence I will show will include clients in various verticals, using a mixture of search, shopping and display campaigns. Finally I will share my framework, a simple 3 step process to crush it with Smart Campaigns, that will give the audience clear actionable steps to follow.

Marketing

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
After 12 months of testing,
why I’m moving all campaigns
over to Smart bidding

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
Google’s AI & Go
3 results from recent tests
Quick takeaways
3 steps for Smart bidding success

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
Google’s AI & Go

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
https://www.digitalmarketer.com/podcast/perpetual-traffic/how-google-ai-will-affect-business/

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
X

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
X X

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
Artificial Intelligence is….
"no longer constrained by the limits
of human knowledge”

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
3 results from recent tests

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
£8 million a year budget
tCPA Search Campaign Experiments

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
This test allows us to….
"Forecast an annual increase in revenue of £400,000
With a decrease in advertising cost of £43,000”

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
£1 million a year budget
tROAS Shopping Campaign Experiments

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
£5,000 a year budget
Smart Shopping Results

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
Quick Takeaways

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
Use Google’s
recommended targets

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
Are you
getting what
you asked for?

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
Stop caring about
Clicks and CPC

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
Stop selling yourself
as a Bid Manager

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
3 steps for smart bidding success

Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877
linkedin.com/in/robpwatson
twitter.com/robpwatson
rob@freewheelingtraffic.com

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After 12 months of testing, why I’m moving all campaigns over to Smart bidding

1. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 After 12 months of testing, why I’m moving all campaigns over to Smart bidding

2. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

3. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

4. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

5. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 Google’s AI & Go 3 results from recent tests Quick takeaways 3 steps for Smart bidding success

6. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 Google’s AI & Go

7. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 https://www.digitalmarketer.com/podcast/perpetual-traffic/how-google-ai-will-affect-business/

8. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

9. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

10. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

11. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 X

12. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 X X

13. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 Artificial Intelligence is…. "no longer constrained by the limits of human knowledge”

14. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 3 results from recent tests

15. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 £8 million a year budget tCPA Search Campaign Experiments

16. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

17. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

18. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 This test allows us to…. "Forecast an annual increase in revenue of £400,000 With a decrease in advertising cost of £43,000”

19. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 £1 million a year budget tROAS Shopping Campaign Experiments

20. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

21. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

22. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 £5,000 a year budget Smart Shopping Results

23. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

24. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

25. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 Quick Takeaways

26. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 Use Google’s recommended targets

27. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 Are you getting what you asked for?

28. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 Stop caring about Clicks and CPC

29. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 Stop selling yourself as a Bid Manager

30. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 3 steps for smart bidding success

31. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

32. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

33. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877

34. Presented by Rob Watson | rob@freewheelingtraffic.com | in/robpwatson | @robpwatson | Tel: +44 7719 165877 linkedin.com/in/robpwatson twitter.com/robpwatson rob@freewheelingtraffic.com