Rob Speekenbrink is Consultant Online Media at Delft University of Technology, Netherlands.
He has worked for, on and with the internet since 1993 – at first as a designer, later as a project leader for large websites, and now as a consultant on online media. Together with a colleague, he heads a webcare team for the University. They started the webcare service in 2010 and now have a team of 10 students providing online monitoring and service.
Rob will be speaking alongside Tracy Playle in Session 4.i. on the afternoon of Monday 14 July
Social media and webcare with university students TU Delft ACU Glasgow 14072014
1. Challenge the future
Delft
University of
Technology
Social media and webcare with
university students
Rob Speekenbrink, communication TU Delft, the Netherlands
16. • 10 students
• From 9AM until midnight
• 7 days a week
• Monitoring and alerting the rest
of the organisation
• Answering all questions (!!)
Within an hour
• Producing content
We do webcare with our own students because 1) The speak the language 2) they come up with new ideas 3) They have time 4) They have personal networks 5)
They have skills
They need to be involved in personal branding because it adds up to the corporate brand
They are all ambassadors
So we train them
So we train them
So we train them
So we train them
So we train them
We do webcare with our own students because 1) The speak the language 2) they come up with new ideas 3) They have time 4) They have personal networks 5)
They have skills
We train them in creating the right content
We train them how to behave and not to behave
We train them in what tools to use
We teach them about the organization and its sensitivities