Rob Meldrum

London, United Kingdom United Kingdom

Director of Experience Architecture at Wieden + Kennedy

Technology / Software / Internet

A passionate, driven, logical, Experience Architect with over 16 years experience in top advertising agencies across multiple disciplines: //Strategic UX - Created wellbeing and lifestyle app for major pet brand, developing initial strategy and personas through to UI development and production support. - Developed innovative, personalised CRM campaign architecture for major airline brand: defining content structure and algorithms, wireframing and development guidelines. //Creative and Strategy - Implemented new experience planning structure for creative development at Naked Comms. - As Innovation Director, ran the Creative Group at Weapon7 alongside the Executive Creative Director - Cre...