Presentation given by Rob Lovegrove, Manager - Rowland on 30 March 2010

1. Sunset Seminar Series 30 March 2010

2. 30 March 2010 Times have changedCommunicating in a digital environment

3. Web 2.0 Times have changed

4. “ the role of a citizen has changed from user to collaborator to partner ”

5. “ Citizen-focussed governance is a natural and inevitable evolution in democracy ” Times have changed

6. “ Many companies have realised increasingly complex problems are beyond their ability to manage alone ”

7. “ Active engagement and input from citizens to make services work better ” Times have changed

8. * * TM pending Rob Lovegrove 2010 Times have changed

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14. Spend just under 1.5 hours per day online

15. 79% of professionals spend 33 hours a week online

16. Total page views of 15 billion per month (30 billion minutes)

17. Demographics:

18. 2-17yrs 21%

19. 18-34 yrs 25%

20. 35–49 yrs 26%

21. 50+ 28%

22. European nations record the highest percentage of 18-34 yr usage

23. Australia records the fourth highest percentage of 50+ users in the world after US, UK and Switzerland Times have changed

25. Where to from here? Times have changed

27. Employee engagement

28. Employee advocacy

29. Flood the webTimes have changed

30. Times have changed Take a leaf out of Deloitte’s book

31. Tracking conversations Times have changed

33. Monitoring online channels critical to safe guard reputationshttp://www.socialmediatoday.com/SMC/134185 Times have changed

34. Tracking conversations Times have changed

36. Prediction markets – wisdom of crowds for specific ideas

37. Community forums – empower teams

38. Ratings and reviews – to improve within the company

39. Smart phone ideas – build new ways to share information with one of the biggest media growth markets Times have changed

40. Times have changed

42. Develop online employee media strategy

43. Use of multimedia Times have changed

44. Employee advocacy Times have changed

45. Employee advocacy Times have changed

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48. Times have changedCommunicating in a citizen-centred environment Open forum