MIT Technology Review leads the global conversation about technologies that matter. We are the media company for MIT, backed and owned by MIT, however operate independently. We rank #1 above our competitive set reaching Technology Decision Makers (84%) and C-Suite (60%).

1. Media Kit
Reporting on important technologies and innovators since 1899,
with the backing of the world’s #1 technology institute

2. About
2
MIT Technology Review
leads the global conversation
about technologies that matter.
Who We Are
We're an innovative, digitally oriented global media
company whose reach is rapidly expanding. Our mission
is to equip our audiences with the intelligence to
understand a world shaped by technology. Founded at
MIT in 1899, MIT Technology Review derives its authority
from the world's foremost technology institution and from
our editors' deep technical knowledge, economic realism,
and unequaled access to the world's preeminent
innovators.
What We Do
Every day, we provide an intelligent, lucid, and
authoritative filter for the overwhelming flood of
information about technology.We do this with serious
journalism, written in clear, simple language, by a
knowledgeable editorial staff, governed by a policy of
accuracy and independence.We do this in features,
news analysis, business reports, photo essays, reviews,
and interactive digital experiences that invite our readers
to probe deeper, examine data, get to know experts and
their opinions to see, explore, and understand new
technologies and their impact. We do this with beautifully
designed platforms and publications online, in print, on
mobile, and in person at live events around the world.
Extending our mission to
identify and explain the
impact of new technologies
to a global audience
through international
editions and distribution
Bringing our journalism to
life through thought-
provoking live and webcast
experiences worldwide
Of features, photo essays,
reviews and more at
technologyreview.com
every month

3. About
3
Global Reach
MIT Technology Review serves as a guide for the role
technology will play in our ever-changing global economy by
focusing exclusively, knowledgeably, and authoritatively on
technology developments with serious ramifications for the
global marketplace. MIT Technology Review’s international
editions attract an informed, influential audience of business
executives, technology innovators, and thought leaders.
MIT Enterprise Forum
The MIT Enterprise Forum (MITEF) is a global organization of
dedicated professionals with local chapters, affiliated with the
Massachusetts Institute of Technology (MIT) through MIT
Technology Review. We are open to all participants of the
entrepreneurial ecosystem.
The MITEF mission is to inform, connect, and coach
technology entrepreneurs, enabling them to rapidly transform
ideas into world-changing companies. We are a global network
of local organizations, inspired by MIT, and open to the world.
If you are interested in
bringing MIT
Technology Review to
your local market,
contact us.

4. Audience
4
Who We Serve
We serve an active, engaged, rapidly growing group of highly educated and affluent decision makers,
innovators, thought leaders, and early adopters.
PRINT COMP PRINT INDEX ONLINE COMP ONLINE INDEX
Male 75% 135 76% 138
Median Age (years) 37 -- 34 --
Postgraduate Study or Degree 51% 139 44% 121
Average Household Income $436,000 -- $429,000 --
Technology Decision Makers 82% 176 84% 180
C-Suite 62% 244 59% 234
Topline Demographics
1
Source: Mendelsohn Affluent Survey 2015 of Employed Adults 18+ HHI $100K+
#1 with Technology Decision
Makers and the C-Suite
MIT Technology Review’s print and online
audiences rank #1 with Tech Decision
Makers, above The Economist, Fast
Company, Forbes, Fortune, Harvard
Business Review, Popular Science,
Scientific American, The Wall Street Journal,
and Wired.
Psychographics/Planning
PRINT
COMP
PRINT
INDEX
ONLINE
COMP
ONLINE
INDEX
I consider myself an opinion leader/risk taker 87% 122 93% 130
I tend to take the lead in decision-making 86% 124 88% 127
I am very interested in culture and the arts 81% 129 83% 132
I keep up with technological developments 93% 125 96% 128
I plan to buy/lease a vehicle this year 62% 145 69% 161
I plan to start a new business this year 24% 259 29% 312
2
#1 with Entrepreneurs
MIT Technology Review’s print and online
audiences rank #1 with readers who consider
themselves an entrepreneur or are planning
to start a business this year, above The
Economist, Fast Company, Forbes, Fortune,
Harvard Business Review, Popular Science,
Scientific American, The Wall Street Journal,
and Wired.
1,500,000+ Likes/Followers and growing
Social Media

5. Audience
5
Entrepreneurial Spirit
PRINT
ONLINE
Source: Mendelsohn Affluent Survey 2015 of Employed Adults 18+ HHI $100K+
Entrepreneurial Impact: The Role of MIT, Kauffman Study: February 2009
Risk-Takers
70%
76%
Entrepreneurs
55%
55%
Business Owner/
Starting New Business
45%
47%
The Impact and Influence of MIT
All degreed alumni receive subscriptions to MIT Technology Review magazine, including exclusive
MIT-only pages with class notes and course news.
Demonstrate your company’s thought leadership by aligning your brand with one of the most
influential audiences in the world.
MIT plays a critical role in fostering innovation
and entrepreneurial growth as well as in
stimulating much-needed recovery in regional
and global economies.
There are 25,800 currently active companies
founded by MIT alumni.
Those companies employ about 3.3 million
people.
They generate annual revenues of $2 trillion,
producing the equivalent of the eleventh-largest
economy in the world.
An estimated 6,900 MIT Alumni firms are
headquartered in Massachusetts alone and
generate worldwide sales of about $164
billion.

6. Editorial Calendar
6
2016
Send Materials to: One Main Street | Floor 13 | Cambridge, MA 02142 Attn: Ken Collina | WebCreative@technologyreview.com
*Subject to change
PRINT
ISSUE
PRINT EDITORIAL HIGHLIGHTS AD CLOSE
MATERIALS
DUE
NEWSSTAND
Jan/Feb Business Report: Funding Innovation 11/20/15 11/27/2015 1/5/2016
Mar/Apr
List Issue: 10 Breakthrough Technologies
Business Report: Cyber Security
1/15 1/22 3/1
May/Jun Business Report: AI/Machine Learning 3/18 3/25 5/3
Jul/Aug
List Issue: 50 Smartest Companies
Business Report: Climate Change
5/20 5/27 7/5
Sept/Oct
List Issue: Innovators Under 35
Business Report: Pharmaceuticals
7/15 7/22 8/30
Nov/Dec Business Report: Technology and the Body 9/9 9/16 11/1
MONTH ONLINE BUSINESS REPORT TOPIC & DESCRIPTION
ONLINE
LAUNCH
DATE
January
Cyber Security: With increasingly distributed computing (Internet of Things, Industrial
Internet) vulnerability seems destined to only increase. How are firms reacting?
1/25
March AI/Machine Learning: What is artificial intelligence in practice? 3/28
May
Climate Change: How are businesses and industries beginning to address climate
change?
5/23
July
Pharmaceuticals: How are new models for drug development transforming
pharmaceutical-industry economics- and the medicines we rely on?
7/25
September
Technology and the Body: How Wearable Technology and the Internet of Things are
changing the fields of fitness, sports, and health
9/26
November
Communication: What are the new communication technologies and how are they
changing the way we communicate?
11/28

7. Print Rates & Specifications
7
Circulation
Send Materials to: One Main Street | Floor 13 | Cambridge, MA 02142 Attn: Ken Collina | WebCreative@technologyreview.com
Page Spread 2/3 1/2 1/3
Cover 2
Spread
Cover 3 Cover 4
4-Color $26,738 $53,478 $18,717 $17,380 $12,032 $64,173 $29,413 $34,760
2-Color $22,728 $45,456 $15,910 $14,774 $10,227 -- -- --
B&W $20,054 $40,108 $14,037 $14,037 $9,025 -- -- --
Page Spread 2/3 1/2 1/3
Live 7 3/16” x 10” 15 5/8” x 10” 4 5/8” x 9 5/8” 7” x 4 1/2” 2 3/16” x 9 5/8”
Trim 8 3/16” x 10 1/2" 16 3/8” x 10 1/2"
Bleed 8 7/16” x 10 3/4" 16 5/8” x 10 3/4" 4 3/4“ x 10 3/4" 8 7/16” x 4 3/4" 2 5/16” x 10 3/4"
Ad/Edit Radio: 25/75
Estimated Audience: 487,200
Frequency: 6/year
Average Circulation: 169,000
Rate Base: 150,000
Guidelines
Gross Rates
Specifications
Gutter Safety: Allow 3/8 inch on each side of the gutter, ¾ inch total gutter safety.
Safety: For safety, please keep all LIVE material not intended to trim ¼ inch from the trim edges.
Printing Process: MIT Technology Review magazine is produced with a computer-to-plate workflow and is printed
on Web offset presses. The preferred screen is 133 lines per inch. Total density should not exceed 300 percent.
The magazine is perfect bound. MIT Technology Review subscribes to SWOP (Specifications for Web Offset
Publications) standards.
Preferred Materials: Digital data with matching screened digital proofs (contract proofs) is preferred for all ad
submissions. PDF/X-la files are preferred. Postscript files accepted. Electronic ad materials must include crop
marks showing trim, and include a minimum of 1/8” bleed. Minimum resolution for all images is 266 dpi.
FTP Transfer: Please email webcreative@technologyreview.com for FTP site and password information. File
folders should be zipped (PC files) or BinHexed (Mac Files).

8. Online Specifications
8
Send Materials to: One Main Street | Floor 13 | Cambridge, MA 02142 Attn: Ken Collina | WebCreative@technologyreview.com
Ad Type Dimensions
Expansion
Dimensions
Direction File Type Accepted
Initial
Load
Max File
Size
Looping
Leaderboard 728 x 90 728 x 315 Down
.gif, Flash, Rich Media,
HTML, third party tags
40 KB 45 KB 3 Cycles
Medium Rectangle 300 x 250 600 x 250 Left
.gif, Flash, Rich Media,
HTML, third party tags
40 KB 45 KB 3 Cycles
Half Page 300 x 600 600 x 600 Left
.gif, Flash, Rich Media,
HTML, third party tags
40 KB 45 KB 3 Cycles
Wide Skyscraper 160 x 600 600 x 600 Left
.gif, Flash, Rich Media,
HTML, third party tags
40 KB 45 KB 3 Cycles
Super Leaderboard 970 x 90 -- --
.gif, Flash, Rich Media,
HTML, third party tags
40 KB 45 KB 3 Cycles
Welcome Ad 640 x 480 -- --
.gif, Flash, Rich Media,
HTML, third party tags
60 KB 80 KB --
Video Pre-Roll 320 x 240 -- -- -- 30 KB 40 KB 1 Cycle
Standard Ad Display Options
Rich Media Accepted
Double Click Rich Media
Eyeblaster
Eyewonder
Pointroll
Interpoll
Mediaplex
Atlas
Rollover/Click Expansion
Ad must expand upon mouse-over or click to expand button.
Ad must retract upon mouse off or clicking on close button.
Any sound must be user-initiated by click, not mouse-over.
Filmstrip 300 x 600 -- --
.gif, Flash, Rich Media,
HTML, third party tags
60 KB 65 KB 3 Cycles
Portrait 300 x 1050 580 x 460 Left third party tags only 80 KB 85 KB 3 Cycles
Pushdown 970 x 90 970 x 415 Down third party tags only 60 KB 65 KB 3 Cycles
Sidekick
300 x 250 or
300 x 600
850 x 550 Right third party tags only 60 KB 65 KB 3 Cycles
Billboard 970 x 90 -- -- -- 60 KB 65 KB 3 Cycles
High Impact “Rising Stars”

9. Newsletters & Mobile Specs
9
Daily and Weekly Newsletters
Send Materials to: One Main Street | Floor 13 | Cambridge, MA 02142 Attn: Ken Collina | WebCreative@technologyreview.com
Ad Type Dimensions Initial Load
Max File
Size
Rich Media
Leaderboard 728 x 90 40 KB 45 KB Yes
Medium Rectangle 300 x 250 40 KB 45 KB Yes
Full Page Interstitial (tablet only) 960 x 1280 80 KB 85 KB Yes
Full Page Interstitial (mobile only) 940 x 960 80 KB 85 KB Yes
15-Second Pre-Roll 320 x 50 40 KB 45 KB Yes
MIT Technology Review articles and targeted advertisements are delivered directly to the in boxes of over
150,000 highly sought-after senior executives.
Weekdays: The Daily: Emerging Technologies
Monday: Energy and Mobile
Tuesday: Biomedicine
Wednesday: Materials
Thursday: Computing
Friday: Business
Saturday: Best of the Week
Please note: Only .gif/.jpg files are acceptable for newsletters. We do not accept flash or ad tags.
Dimensions Max File Size
728 x 90 40 KB
300 x 250 40 KB
Text Ad 128 Characters
Mobile Platform Advertising
MIT Technology Review offers advertisers the ability to target a variety of mobile devices. Advertisers receive a
15-second bumper at the beginning of MP3 files and 5-seconds at the end as well as co-branded ROS banner
impressions.

10. Advertising Solutions
10
The award-winning
technologyreview.com is the
home page for a global
community of business
leaders and innovators. We
satisfy their need to know
what matters in technology
and how it will affect their
businesses.
We offer a variety of digital
products, including standard,
high-impact ad units and
custom solutions that enable
our partners to engage with
our prestigious, loyal
audience. Choose from Run
of Site (ROS) or targeted
beats.
Our content is optimized for
tablet and mobile so your
brand message is viewed by
our loyal audience whenever
and wherever they want.
Pack an even bigger punch
with high-impact positions.
Road Blocks, Page Wraps,
Welcome Ads, Parallax
Scrolling, and Super
Billboards, among others.
TechnologyReview.com

11. Advertising Solutions
11
MIT Technology Review Magazine
Source: Online Ad Q® Studies & Harvey Research October 2012 Subscriber Study
Base: 714 subscribers surveyed via the Internet
For more than 116 years, our
magazine has been delivering award-
winning content exclusively for one of
the world’s most influential audiences.
Our principle areas of editorial
coverage include: biomedicine,
business, computing, energy,
materials, and mobile.
Advertising in MIT Technology Review
magazine demonstrates your
commitment to quality and excellence.
We offer a variety of ad opportunities
to engage our valuable audience of
business decision makers, innovators,
and thought leaders including full
page ads and spreads, gatefolds, and
polybag opportunities among others.
Align your brand with the world’s top
technology university.
An average reader spends 1.2 hours reading an issue of
MIT Technology Review.
Nearly half of readers (49%) have visited an advertiser’s
website after reading
MIT Technology Review.
More than half of readers (53%) discuss ads and articles
from MIT Technology Review with someone else in their
company.

12. Advertising Solutions
12
MIT Technology Review Live Events bring our award-winning editorial to life. From
large-scale global conferences such as EmTech to our more intimate Salons where
attendees can make meaningful connections and experience technologies in person,
we create thought-provoking events that bring our journalism to audiences worldwide.
Our in person and on video events are where technology, business, and culture
converge. They showcase emerging technologies with the greatest potential to change
our lives. Above all, they provide access to the most innovative people and companies
in the world.
Customize a partnership with everything from speaking opportunities, signage, and
product demos to integrated, cross-platform opportunities incorporating digital and print.
MIT Technology Review Live Events

13. Advertising Solutions
13
When organizations are looking for
unique media solutions to deepen
and intensify their presence in
industries that depend on
technology and innovation, they turn
to the MIT Technology Review
Custom Publishing programs.
From print pieces, white papers, and
microsites to event series, MIT
Technology Review Custom has the
ability to build unique media
properties that will showcase your
organization and highlight the
importance of your presence in the
specified industry.
We offer an effective engagement
solution: content created exclusively
for the MIT Technology Review
audience.
Our Custom Editorial team will
provide expert professional
guidance for your article or work
with you to author the piece on your
behalf.
MIT Technology Review Custom

14. Advertising Solutions
14
Content Collections are digital packages of
insightful articles curated from MIT Technology
Review’s archives around a topic that is important
and relevant to your brand.
The sponsor receives100% SOV on the collection
TOC page as well as all articles within the
collection. A co-branded promotional campaign
drives readers to this content.
Collections are often accompanied by a PDF
download of a relevant Business Report,
Technology Insights one-sheet, or other asset
gated by a custom registration page for lead-
generation purposes.
Content Collections
MIT Technology Review Business Reports are
digital and print packages of insightful articles--
as well as photos, graphics, and charts-- built
around a big idea unleashed.
Advertisers enjoy exclusive sponsorship of the
report, including 100% SOV on all report article
pages and Business Report TOC page.
Business Report topics for 2015 include:
Technology & Work, the Future of Money,
Funding Innovation, and the Changing City.
Business Reports
Content Collection Title
Sponsored by Company Name

15. Advertising Solutions
15
MIT Technology Review Engage features a
suite of unique and thoughtful opportunities
for users to connect with brands.
Combine the MITTR Engage experience with
a custom article and the user is met with a
multiple choice question about your brand
and is rewarded with a chance to win tickets
to a MIT Technology Review event or prize of
your choosing. (shown right)
Use MITTR Engage in a high-impact ad unit
and showcase your content within the
technologyreview.com environment. Ad units
can feature a video or standard banner
creative but when clicked, the unit expands
to feature a large content box pulled directly
from your website or YouTube page. Fully
navigable while in the tr.com environment.
(shown below)
MIT Technology Review Engage

16. Advertising Solutions
16
MIT Technology Review will produce a custom on-
demand webcast with your brand as the exclusive
partner. Our team will manage all production and
development, promotion, and hosting.
Your video will be moderated by Jason Pontin, MIT
Technology Review editor in chief and publisher.
Additional panelists (up to two) may include members
of the MIT faculty and/or industry experts. One client
executive or business partner may be included on the
panel.
The webcast landing page may include up to eight
additional client assets and remain open or gated for
lead generation purposes.
Webcasts
SmartMatch is a powerful new technology allowing
advertisers to match their content to relevant articles
on technologyreview.com using semantic profiling
technology. Core benefits include higher CTR
performance and more relevant content/advertising
for readers.
A recent SmartMatch campaign with ABB resulted in
a CTR of 1.02%. In this screenshot, ABB
SmartMatch solar content rich units were delivered
directly to a popular solar article on
technologyreview.com.
Smart Match

17. 17

18. 18

19. Partner With Us
19
We work under the most rigorous standards and
expectations for what we produce, because MIT is a
promise of a particular kind of value. Our customers
buy this promise first.
We offer smart, creative advertising solutions online,
in print, on mobile, across social media, and in
person. Additionally, our team works closely with
advertisers to create unique advertisements and
sponsored content.
Our wide range of advertising partners includes
leading computer software, IT, automotive, energy,
insurance/financial services, economic development,
legal services, and luxury brands that recognize the
quality of MIT Technology Review and believe in the
value we deliver.
Our team is ready to work with you to build a custom
campaign designed to serve your specific marketing
needs. Create an integrated multiplatform media
experience to get your branding, lead-gen, product, or
awareness messaging in front of our active and
engaged audience of affluent business and
technology decision makers.
Join us in leading the global conversation about
technologies that matter. Contact the salesperson in
your region or email adsales@technologyreview.com.
Advertising with MIT Technology Review
enables brands to connect and engage
with one of the most influential audiences
in the world.
Digital Sales Strategy Manager
Ken Collina
ken.collina@technologyreview.com
T: 617 475-8004
Midwest and Texas
Maureen C Elmaleh
7475 Miller Street, Suite 1-B
Arvada, CO 80005
maureen.elmaleh@technologyreview.com
T: 303 975-6381
F: 303 975-6396
New England, Michigan, and E. Canada
Barry Echavarria
One Main Street, 13th Floor
Cambridge, MA 02142
barry.echavarria@technologyreview.com
T: 603 924-4546
M: 857 998-9300
F: 617 475-8042
Mid-Atlantic
Clive Bullard
107 Lane Gate Road
Cold Spring, NY 10516
cbullards@cs.com
T: 845 231-0846
F: 845 265-9695
California and Northwest
Rob Finley
61-B Bluxome Street
San Francisco, CA 94107
rob.finley@technologyreview.com
T: 415 659-2982
F: 415 835-9408
Europe
Anthony Fitzgerald
technologyreview@afitzgerald.co.uk
T: 44 0 148 868 0623