Whizz-Kidz has three main Facebook profiles: a main profile for engaging with supporters, a profile set up by a marathon coordinator to help with fundraising and volunteer coordination, and a profile for a specific campaign. They only have one Twitter profile to broadly discuss all their work and appeal to a wide range of people for different reasons like volunteering, campaigning or working for them. They use techniques like lists, direct messages and mentions to engage different groups for specific requests.