The basis of a talk I gave at the second Be Good Be Social event in Glasgow, 7 April 2011. The event was sponsored by Blackbaud and organised by Third Sector Lab.
2. Nat Wei, key architect of Big Society “The aim is to put citizens in charge, and less vested interests that lie in […] Big Charity (which is more how people are made to feel small rather than actual size or turnover) – whose models will need to change if they are to keep up with the changing times. “One way large organisations can find their place in the new world is to see themselves increasingly as markets for innovation, allowing the small and local to thrive in their supply chain or on their platform.”
3. Implications of Big Society for the third sector Government not so keen on funding “Big Charity” (see Timebank’s funding cut earlier this year) - promotion of micro-local social action Charities have key role, but waste will not be tolerated: we must demonstrate our social impact Be resourceful: maximise output with minimum input
22. Polling opinion of our followers… “to be truthful its very imaginative! good thinking by the whizz-kidz team *APPLAUSE*” twitter.com/jamandcheese “Nice one. Will certainly get the attention of your target audience!” twitter.com/rachelbeer “Great poster Could you do one for the ladies?” Childsi, Child's i Foundation 234 views on Flickr - within 3 days - spread via Twitter
26. Sharing stories directly on Flickr Fin’s mum: “If sharing Fin's story helps raise money and awareness then it is our way of saying thank you… “And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!”
34. Users (of services) can be producers (of content) to learn new technical & storytelling skills to encourage top fundraisers to double their target to supplement Charity of the Year Corporate pitches
35. Jess, London Marathon Co-ordinator, set up “Jess Whizz-Kidz” Facebook profile to connect all of our London Marathon runners
36. 2010 feedback: What worked… Great feedback from runners about this use of social media to build their Team Whizz-Kidz London Marathon experience… “very good reading and some of the tips by other runners were great” “Really nice idea - easy to leave a message or question without having to call etc. Jessica put statuses on regularly with updates etc which were really useful.” “I used this to get to some faces, so as not to feel like a total stranger on race weekend” “Was great to see others’ thoughts leading up to the big day.” “Jessica was always quick in responses and advice given. It was something not available on my first time last year and must have been useful for many first time runners.” “It was lovely to see the photos.”
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38. Significant level of engagement with LM10 team (and team engaging with each other). Generating real community.
42. Photo credits Big Society http://www.flickr.com/photos/54180144@N08/5447730993/ Oxfam tattoo http://www.flickr.com/photos/oxfamdeutschland/4926613482/ Best Stories Lastminute.com Metro newspaper advert Broadcast is dead http://www.flickr.com/photos/lordbigfire/1351793772/
43. Thanks for listening. Let’s talk robdysonpr.com twitter.com/robmdyson @whizzkidz @3rdsectorComms