This document discusses evergreen content and its benefits for SEO. Evergreen content remains relevant over long periods of time. Good examples include REI's buyers guides, Moz's SEO guides, and Lowe's how-to articles. Evergreen content is timeless, authoritative, and highly relevant to a specific target audience. Creating in-depth, well-researched evergreen content can help websites drive organic traffic, build authority through links over time, and yield high returns on investment compared to other content. The document provides tips for when and how to create effective evergreen content.