3. Industry overview
โข Organized Segment is expected to reach Rs.40,000 crore by 2023,
driven by:
โข Rising disposable income
โข Nuclear family structure
โข Increasing working population
โข Rapid urbanization and consumerism.
4. Executive summary
โข Costs included in this Plan are on the Basis of Industry Trends.
โข This Business Plan is Derived from a secondary detailed Market Analysis.
โข A Buffer is Included in the Start-up cost to ensure that the business in not
under-financed.
โข We have also determined the traditional and non-traditional risk associated
with failure of the restaurant.
5. COMPANY SUMMARY
โข The Restaurant will Feature two venues:
โข One will be in the restaurant mainly for dining purpose and Family.
โข Other will be Outdoor for the Customer who wants light food , drinks and
beverages.
โข Cabins + stage for entertainment(stand up comedy , music etc)
โข Lounge( for waiting) and Bar Facilities will be provided.
โข Bean Bags will be provided in Lounge.
7. MARKETING STRATEGY
โข Marketing strategy will be to promote our eccentric food, superior service,
and exciting concepts to draw in the local repeat customers. Marketing
initiatives will concentrate on the following:
โข Building and signage (Signage is any kind of visual graphics created to display
information to a particular audience)
โข CUSTOMER SERVICE
โข Advertising and promotion
8. MARKETING PROGRAM
Media marketing:
โข Billboard advertisement
โข Distribution of pamphlets
โข Advertisement in newspaper
โข Advertorial on local cable channel
โข Digital marketing
โข Banners and small posters in the sectors.
9. SALES STRATEGY
โข Our sales strategy requires consistently high quality foodservice, speedy
atmosphere. We can accomplish this by:
โข Hiring employees who genuinely enjoy their jobs.
โข Continually assessing the quality of all aspects mentioned above.
โข Interacting with our customers personally, so they know that their feedback goes
directly to owners.
โข Evaluating food choices for popularity.
10. COMPETITIVE ANALYSIS
Competitive edges will be:
โข An extraordinary contemporary restaurant design
โข Indian classic menu with featured menu
โข Chef/Management Stock Incentive Program
โข Inner and Outer Sector Marketing campaign(i.e. "come to town "promotions)
COMPETITIORS IN THE MARKET:
โข THE BBQ COMPANY, PIND BALLUCHI, TIKKA JUNCTION, PUBLIC SQUARE ETC.
11. OPERATIONS PLAN
โข THE RESTAURANT WILL BE LOCATED IN KARKARDOOMA, DELHI. The restaurant
will service lunch, dinner and after-hours dining during the week and
weekends.
โข Buffet will be Provided in lunch and dinner.
โข Mid-Night Buffet Will be available in Weekends up to 12 am-2 am
โข Price ranges are differ for lounge and bar as compared to restaurnts.
12. OPERATIONS PLAN
โข Service will be during the following hours:
โข Lunch-01pm-4pm
โข Dinner-7pm-11pm
โข Breakfast-8am-12pm
โข Free Home delivery will be available
on the order of more than Rs 300. Within 3 kms from Hotel.
13. FINANCIAL PLAN
โข Capital expenditure=10,00,000
โข Rent pm=1,50,000
โข Employee salary=2,00,000
โข sundry expenses=2,00,000
โข Generators=5,00,000
โข Marketing=3,00,000
โข License=4,00,000
โข Cooking utensils and kitchen
materials=5,00,000
โข Marketing=5,00,000
โข food raw items=4,00,000
โข Bar and lounge=8,00,000
โข Maintenance=5,00,000
โข Petty cash=2,00,000
14. Finance plan
โข As in hospitality sector due to covid
restrictions the license is quite expensive
and risky so we are getting loan at a high
interest rate than usual rate.
โข We take loan of Rs20 l that is 40 % of total
capital and rest on our own.
โข We will take a business loan @18% pa
interest of 20 l for 4 yrs as cash flow in this
sector is low in comparison to other
sectors.
15. Target market
โข People who wants to celebrate something .
โข People of all age group.
โข People of medium and rich class.
16. Conclusion
โข We will provide the best Indian cusine .
โข We will give all the necessary facilites that the customers desires.
โข We prioritize the satisfaction of people.
