This is a presentation on how to build online presence of your brand in 2016. Building online presence of your brand is now very easy because of the various social media platforms. This presentation explains every possible way to strengthen online presence of your brand in 2016.

1. Start building it because it’s the need of
the hour

2.  Social Media
 Email Marketing
 Instant Messaging Services
 Mobile Applications
 Online Advertising
 Blogging
 Referral Rewards

3.  Use various social media platforms like
Facebook, Twitter, Google Plus etc.
 Create your business/fan pages on these
websites
 Create groups/communities to connect with
your users/customers
 Promote your social media pages wherever
possible
 Provide support to end users on these pages

4.  Send regular emails to your customers
 Promote your new products or ideas through
email
 Take consumer surveys through email
marketing
 Include links to your business website and
social media pages in emails

5.  Use services like WhatsApp, WeChat etc. to
connect with your consumers instantly
 Include your phone number where your
customers can contact for general queries
 Provide instant support on these numbers to
increase user’s engagement with the brand
 Create groups and promote your new products
on these services

6.  Build a mobile application for your brand
 Make mobile application which supports
different operating systems like Apple and
Android
 Send regular notifications of new products or
services which you’re offering
 Allow users to access the same services in
mobile applications of your brand

7.  Run different ad campaigns on popular
websites like YouTube, Google, Facebook and
Twitter
 Create innovative advertises and promote
through these advertising campaigns
 Get benefit of huge traffic of these popular
websites for your own brand

8.  Create a blog for your brand to post the latest
updates
 Promote these posts to various other platforms
to make your customers aware about your
latest updates
 Allow users to subscribe
 Increase users’ engagement with the brand by
responding to their query on this blog

9.  Provide different rewards to customers for
referring your services to others
 Multi-level referral idea will bring more users
 Build a MLM network for your brand to create
win-win situation

10. Presented by Ritesh Nishar