History of LCD television and information about world's leading LCD brands like Samsung, Sony and LG.

1. By
RITESH KUMAR

2. Television (TV) is a widely used telecommunication medium
for transmitting and receiving moving images that are either
monochromatic ("black and white") or color, usually
accompanied by sound. "Television" may also refer
specifically to a television set, television programming or
television transmission. The word is derived from mixed Latin
and Greek roots, meaning "far sight": Greek tele (τῆλε), far,
and Latin visio, sight (from video, vis- to see, or to view in the
first person).
Commercially available since the late 1930s, the television set
has become common in homes, businesses and institutions,
particularly as a source of entertainment and news. Since the
1970s the availability of video cassettes, laserdiscs, DVDs
and now Blu-ray Discs, have resulted in the television set
frequently being used for viewing recorded as well as
broadcast material.

3. A standard television set comprises multiple internal
electronic circuits, including those for receiving and
decoding broadcast signals. A visual display device
which lacks a tuner is properly called a monitor, rather
than a television. A television system may use different
technical standards such as digital television (DTV)
and high-definition television (HDTV). Television
systems are also used for surveillance, industrial
process control, and guiding of weapons, in places
where direct observation is difficult or dangerous

4. The history of television records the work of
numerous engineers and inventors in several
countries over many decades. The
fundamental principles of television were
initially explored using electromechanical
methods to scan, transmit and reproduce an
image. As electronic camera and display tubes
were perfected, electromechanical television
gave way to all-electronic systems in nearly all
applications.

5. In its early stages of development, television
employed a combination of optical, mechanical and
electronic technologies to capture, transmit and
display a visual image. By the late 1920s, however,
those employing only optical and electronic
technologies were being explored. All modern
television systems rely on the latter, although the
knowledge gained from the work on
electromechanical systems was crucial in the
development of fully electronic television.

6. Scottish inventor John Logie Baird demonstrated the
transmission of moving silhouette images in London in
1925, and of moving, monochromatic images in 1926.
Baird's scanning disk produced an image of 30 lines
resolution, just enough to discern a human face, from a
double spiral of lenses. This demonstration by Baird is
generally agreed to be the world's first true
demonstration of television. Remarkably, in 1927 Baird
also invented the world's first video recording system,
"Phonovision": by modulating the output signal of his TV
camera down to the audio range, he was able to
capture the signal on a 10-inch wax audio disc using
conventional audio recording technology. A handful of
Baird's 'Phonovision' recordings survive and these were
finally decoded and rendered into viewable images in
the 1990s using modern digital signal-processing
technology.

7. John Logie Baird Earl Muntz
Guillermo González Paul Gottlieb Nipkow
Camarena
Constantin Perskyi
Alan Blumlein
Boris Rosing
Walter Bruch (PAL television)
Ulises Armand Sanabria
Alan Archibald Campbell-
David Sarnoff
Swinton
Kenjiro Takayanagi
Allen B. DuMont
Kálmán Tihanyi
Philo Taylor Farnsworth
Vladimir Zworykin
Boris Grabovsky
Lubo Micic[104]
Charles Francis Jenkins

9.  The SAMSUNG Group is a South Korean Co.
 The meaning of the Korean word SAMSUNG
is “Tristar" or “Three Stars".
 It is South Korea's and the world's largest
conglomerate by revenue.
 With an annual revenue of US $173.4 Billion
in 2008.
 Its headquarters is in Samsung
Town, Seoul, South Korea.

10.  In 1938, Lee Byung-chull(1910–1987) of the
large landowning family in the Uiryeong
county came to the nearby Daegu city and
founded SAMSUNG
 Started business with forty employees.
 In the late 1960s, Samsung Group began the
electronics industry.

11.  Mobiles
 Televisions
 Refrigerators
 Washing Machines
 Computers etc...

12. LCD TELEVISIONS
 Revolutionized TV industry
 New Technology
 Innovation
 Worlds first HD Television
 Worlds first 3d LCD Television

13. PRODUCT

14. Series wise distribution
 Series 7:- 3d Rs.1.29k
 Series 6:- Internet options Rs48k-1.9k
 Series 5:- High end HDTV Rs41k-93k
 Series 4:- HD TV`s Rs22k-37k
 Series 3:- Basic Rs13k-34k

15.  SAMSUNG Showrooms
 Electronic Shops
 SAMSUNG Digital Plazas
 Online Shopping

16.  TV Advertisement
 Hoardings
 Advertisement in National and Local
Newspapers and Magazines
 Brand Ambassadors:
• Amir Khan
• Abhinav Bindra
Samsung Wonder-full 3D LED C ommercial.av i [ww w.keepv id.com].mp4

18.  May 1946: Company named Totsuko in Tokyo starts for the
research and manufacture of telecommunications
equipments.
 Jan 1958: Company name changed to Sony Corporation
 May 1960: World's first direct-view portable TV, the TV8-301,
launched.
 Oct 1968: ―Trinitron‖ color TV, the KV-1310, launched
 Sep 2002 : First-generation liquid crystal display WEGA LCD
TV launched.
 Sep 2005: Launch of new ―BRAVIA‖ LCD TV brand with HDTV-
compatibility.
 2009-2010: Monolethic ultra-thin BRAVIA LCD HDTV features
an advanced edge-lit LED backlight.

19.  Sony Group, which is engaged in business through
its five operating segments—
electronics, games, entertainment (motion pictures
and music),financial services and other.
 Sony India eyes to attain 30% share in LCD TV
section in 2010-2011 from 25% in 2009-10.
 The company plans to strengthen its sales to 800k
units in 2010-2011 up from 400k units in 2009-
10.
 Sony BRAVIA Monolithic Design
 New 3D LED technology

20. Common Feature Sony Offers in Bravia LCD
TV
 BRAVIA Engine™ 3:"Best Resolution Audio
Visual Integrated Architecture".
 Full HD 1080 (1920 x 1080)
 Viewing Angle 178°
 Energy Saving Switch

21. CURRENT MODELS SPECIAL FEATURES SIZE Price(in
AVAILAB Rs.)
LE(IN
inch)
BX300 & BX400 BASIC MODEL 22/26/32 16,900 to
/ 61,900
40
EX300 TO EX700 100Hz, INTRODUCED 22/26/32 17,900 to
LED & Wi-Fi LAN / 199,900
INTERNET, S-Force 40/46/52
Front Surround, 4 HDMI /
PORT 60
NX500,NX700,NX710 WI-FI INTERNET 32/40/46 45,900 to
&NX800 INTEGRETED, Edge / 259,900
LED(MONOLETHIC 52/60
DESIGNE), 200Hz,
BRAVIA Internet Widgets
HX800 3D capable 40/46/55 153,900 to
259,900
LX900 TOP MODEL,FULL HD, 52/60 Coming
''3D'' Ready, Soon

22.  SONY’s promotional efforts are the only means to create awareness
among public about the products and services it offers and their
features so they always have feature oriented ads.
 Investment for marketing products from will be around Rs.140Cr this
year.
Advertising
 The BRAVIA brand uses the slogan "Color like.no.other‖
 The launch of the BRAVIA brand was supported with a commercial
featuring 250,000 brightly-colored rubber balls
 Tower Block Paint AD
 Advertisement in India features thousands of square
anthropomorphic pixels. This advertising campaign was launched in
October 2008. Shot on location in India’s states of Rajastan and Uttar
Pradesh
Sales Promotion
Discount, coupons, premiums, scratch cards, exchange offers, early
bird prizes, etc.
They also promote their product by sponsoring games like EPL,FIFA
2010 etc.

23.  In India, Sony has used the method of one-
level distribution channel. This means
that, customer buy their Sony product from the
retailers recognized by Sony.
 Andhra Pradesh contributes 10% of all Sony LCD
TV sales.
 Presently Sony have dealer network of over 2500
and it will expand upto 5000 by this year.
 In Pune Sony has over 45 places covering all
parts of Pune where you can buy LCDs which
includes authorized dealer, retailers and malls.
Sony Brav ia TV C ommercial - Don_.mp4

25. INTRODUCTION
The company was originally established in
1958 as Goldstar, producing
Radios, TV’s, Refrigerators, Washing Machines
and Air Conditioners.
The LG was formed with the merger of two
Korean companies – Lucky and Goldstar.
LG is the second largest producer of television
and third largest producer of mobile phones.

26. LG INDIA
LG Electronics India Pvt. Ltd. , a wholly owned
subsidiary of LG Electronics – South Korea was
established in January, 1997.
LG set up a state-of-the art manufacturing
facility at Greater Noida, near delhi in 1998 with
an investment of Rs 500 Crores.
In 2004, LGEIL has also setup its second
manufacturing unit in Pune, Maharashtra.
LG plans to set up Rs 500 cr unit in south.

27. LG history in TV
1966 – Korea’s first black and white tv produced
1977 – Colour tv produced
1982 – Colour tv plant established in Alabama, US
1998 – World’s first 60-inch Plasma TV developed
2004 – 55” LCD TV, the world’s first and largest among
LCD TVs commercialized; The world’s largest
and first 71-inch Plasma TV commercialized.
2005 – The world’s largest 102” Plasma TV developed.
2006 – Developed the world's first 100” LCD TV and
Launched the world's largest Full HD 102”
Plasma TV (1080p).

28.  TURNOVER

29. 42LG80FR
-SERIES
Jazz – Atom, Theatre, LG80
LD – 310, 340, 460, 550, 650
- Full HD, Trumotion 100 Hz, 200 Hz
- Screen Size – 19 “to 55”
- Dynamic Contrast Ratio
15000:1 TO 200000:1
-Cinema/Sports/Game-mode
- Price Rs. 12,900 to Rs. 1,34,990

30. 50PK550
-SERIES
PJ 350, PJ 560, PJ 650, PK 550
- Screen Size – 42” To 60”
-Resolution – 1024 x 768p, 1365 x 768
1365 x 768p, 1920 x 1080p
- Cinema/Sports/Game-mode
- Price Rs. 46990 To Rs. 149990

31. LCD LG5000
-SERIES
Full LED 3D, LE5300, LE5500, 29.3mm
LE 7500 (Infinia), LE 8500 (Infinia),
SL90
- TruMotion 100Hz, 200Hz, 400Hz
- Screen Size - 22” To 55”
- Intelligent Sensor
-Dynamic Contrtast Ratio
1,000,000:1 To 10,000,000:1
- Cinema/Sports/Game-mode
- Price – Rs.19500 To Rs.300000

32. FUTURE PLAN
VISION – To rank among the world’s top three
electronics, information, and telecommunications firms
by 2010.
REPOSITIONING – According to V Ramachandran,
director - marketing, LGEIL, Rs. 380 cr. are going to
be invested in brand repositioning in India.
According to Moon B Shin, managing director, LG
India will not only introduce a new product platform in
2012, but also increase its manufacturing
competitiveness from India by 2015. India will
contribute 12% to LG’s global revenue and also aim to
increase exports from 12% to 30% as a new

33. PROMOTION
 LG’s investment in
advertisement is largest
among tv companies
 Brand Ambassador in
India is Akshay Kumar