Social media marketing plan for nintendo

Social Media Marketing Plan for Nintendo 3DS

Current Social Media In Use Official Website http://www.nintendo.com

Always Like This? Sentiment 3:1 – 5:1 Reach 33% – 42% Passion 27% - 35%

Google Insight Search The day when 3DS was released

Strengths & Weaknesses Having a large fan group, most of whom are young people aging from 6 to 34 Already created buzz online Did not utilize social media as a marketing tool - Facebook didn’t provide enough posts - Blog and Twitter are doing the same thing

Solution Reference Case: Mini Cooper Use Facebook marketing to its own customers Use Twitter to catch more attention of people who stand in the middle of the funnel Reference Case: Ernst & Young – Talking in social networks Use blog to release news to customers about new gaming devices, new games, and future steps of Nintendo Company

How? BLOG Continue to use the official Nintendo 3DS blog To add as many as possible followers in order to let people know about Nintendo’s latest news Also to follow its fans’ blogs and the blogs which mentioned Nintendo To post news regularly and update the blog everyday To search news relate to Nintendo and repost them on this blog Reason Blog, not like Facebook or Twitter, is able to post long articles. News posted on a blog can be in a very detailed way so that things can be elaborated clearly to give viewers a better and insightful understanding

How? FACEBOOK Launch specific conversations/discussions such as “what is your favorite game on 3DS?” Make a real life competition to motivate gamers - “Be the 1st one to find the way leading to the cannon in world 5 which can send you directly to world 8, only top 100 will be rewarded!” Competitors should post both words and pictures to prove that he/she really finds it. This can be applied to any other RPG model games - “In Mario Karts, who is the fastest one to finish a competition in map 3?” People who finish this line within 1’40’’ will get a Nintendo Star on his/her Facebook. Hurry up! This can be applied to any other timing-needed games

How? FACEBOOK (cont.) Reason Active Nintendo gamers especially its hard core fans and let them keep talking about Nintendo. Change them into Nintendo’s word or mouth machines Use as many as possible “alive word or mouth machines” marketing to the group standing in the middle of the funnel Dispel the doubts like “is Nintendo game fun?”

How? TWITTER Specific conversations and real life competitions can also be applied to Twitter To set up VOTE for Nintendo 3DS next game to be released Reason It’s easier for Twitter to set up a vote because what voters need to do is to @ Another way to draw the middle-funnel-standing group in case that there are no games that attract them enough Most voted choice will be Nintendo’s future choice, making people feel that they are carefully listened to

Use Forum as a place to do customer service - To provide technique supporters on line for gamers - Returns and retails can be done as well ,[object Object]

In a forum, questions can be answered and discussed in the specific clear way

A perfect customer service can greatly enhance Nintendo’s word of mouth,[object Object]

Marketing Inside Nintendo To build an internal website for staff to feel free to share their ideas and thoughts To make employees be able to devote more for Nintendo Customers care more of what the employees say about their company than the company itself does Reference Case Bell Canada built “ID-ah!”

Conclusion Five Objectivesin Tapping The Groundswell 1. Listening 2. Talking 3. Energizing 4. Supporting 5. Embracing

Conclusion Listening Social Media Tools - Social Mention - IceRocket Real Time Search - Google Insight Goal - Have a better understanding of customers - “Seek customer insights for use in marketing & development” (Groundswell Page 68)

Conclusion Talking & Energizing Social Media Tools - Blog - Facebook - Twitter - Game Forum Goal - Motivate customers - Change core fans into word of mouth machines - Get more and better word of mouth

Conclusion Supporting Social Media Tools - Blog - Facebook - Twitter - Game Forum Goal - Let customers support each other in the online world - Customers who support and who get support can have a natural affinity for each other

Conclusion Embracing - Use Nintendo fans’ help to design a future plan - This is the step that only after Nintendo has succeeded with one of the other four goal already (Groundswell Page 69)

Social media marketing plan for nintendo

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Empfohlen

Empfohlen (20)

Social media marketing plan for nintendo