Digital Marketing tools which can work wonders for every Digital Marketer. Some tools out there are foundational -- things like email marketing, web forms, analytics, and a CRM. However, other tools are more specialized, including keyword rank trackers, or design tools.

1. MARKETING TOOLS
Presented by Rishita Gupta
Digital

2. GOOGLE ANALYTICS
DIGITAL MARKETING TOOLS
THAT CAN 'T BE IGNORED
CANVA
HOOTSUITE
GOOGLE SEARCH
CONSOLE
SEMRUSH
OPTIMONK
AUDIENSE
HOTJAR
HUBSPOT

3. 01
Collects data from your websites and apps
Reporting : See at a glance how customers interact with your sites
and apps, and easily navigate to reports to dive deeper.
Helps you explore who are your customers including information
such as
Explorations : Access, organize, and visualize your data to fit your
business needs. Run deeper, custom analysis of your data without
the limitations of pre-defined reports, and share insights with other
users.
Integrations : Analytics is designed to work seamlessly with other
Google solutions and partner products, saving you time and
increasing efficiency.
Advertising Workspace : Better understand the ROI of your media
spend across all channels, make informed decisions about budget
allocation, and evaluate attribution models
demographics, location, retention, and device technology
GOOGLE ANALYTICS

4. 02
Search Analytics : reports provide a comprehensive range of key insights into your
website’s search performance on Google
Data Highlighter : A fantastically usable and intuitive tool that enables you to add
structured data (data that tells Google what your content is and how it should be
treated) to your site.
HTML Improvements Tool : Points handily points out the issues with your site and
provides suggestions on how to fix them.
Remove URLs From Google Search Results : Lets you hide certain URLs from
Google’s search results temporarily. It can come in particularly handy for hiding
popular content that’s skewing Google’s impression of your site in the wrong
direction or for removing content that is still listed high up for a particular
search but which is no longer relevant.
Sitemaps : Helps your site get indexed quicker – which can help create valuable web
traffic momentum as you launch a new site.
Linking Google Search Console with Google Analytics : It is just one of many tools we
can use to improve our SEO (you can learn about some others in this month’s digital
marketing e-learning modules.
GOOGLE SEARCH CONSOLE

5. 03
Variant A/B testing allows you to create unlimited versions of a
campaign to test which changes result in better conversions.
JavaScript event trigger allows you to display your message when a
visitor has completed any predefined action that is not handled by
standard methods. You can use this to fire the popup once a specific
JavaScript event activates
Custom Attributes give you an opportunity to display the popup
based on the advanced behavior of the visitors, for example, based on
their name provided during the time of registration.
Cookie targeting : Targeting cookie-specific segments of your
audience helps you to differentiate the customers based on tailored
website experience.
AdBlock detection is a Campaign rule that allows you to target your
visitors depending on whether they are using Ad-blocker or not.
OPTIMONK

6. 04
Create several types of content − From compelling social media posts to
infographics and resumes, Canva can help you design anything you need. You
can also create your designs from scratch.
Drag and drop feature − The drag and drop feature of Canva makes it
user−friendly. You can use templates and photos in your design in just a few
clicks.
Templates − Canva has a library of over 50,000 templates that you can choose,
edit, and customize as per your needs. Also, new templates are regularly
added to the existing library.
Photo editing − You can do more than basic cropping and texturing photos in
Canva. With its beginner-friendly features, you can blur your photos, add
texts, create collages and photo grids that will produce an engrossing
impression.
Stocks images, icons, and fonts − Canva has a library of free stock photos,
icons, and fonts that you can use to create engaging graphic designs. You can
also upload your photos and use them in your design.
CANVA

7. 05
Organic Research tells you how much traffic a site gets from Google.
Semrush’s Backlink Analytics : It has a massive link index. And it finds
new pages and backlinks super quickly. That’s all you can really ask for
in a link analysis tool.
Advertising Research to pour a ton of their resources into their PPC
competitive analysis features and And how much traffic those ads
bring in.
Market Explorer is designed to show you the landscape of a given
niche.
Keyword Gap
Keyword Gap is another cool little feature for keyword research in
Semrush.
This feature compares your keyword ranking with a handful of
competitors.
SEMRUSH

8. 06
Tools like Audiense take listening to the next level by helping companies both identify and
segment their social media audiences. Doing so makes it easier to run laser-targeted ad
campaigns and likewise dive deeper into your customer personas. Digging into
demographics, personality straights and beyond, you’d be surprised at what you can learn
from social alone.
Audiense’s platform focuses primarily on Twitter, making it great for B2B brands interested
in prospecting and B2C companies looking to understand more about their target audience.
AUDIENSE

9. This service is commonly used to manage online brands and to submit
messages to a variety of social media services, including Twitter,
Facebook, Instagram, LinkedIn and TikTok. Companies and organizations
known to use Hootsuite include Facebook, the Obama administration,
HBO, Martha Stewart Media, Virgin Group, SXSW, Panasonic, Zappos, The
Gap and LHC. Hootsuite provides a browser-based dashboard that allows
users to keep updated on their Twitter account.
HOOTSUITE
07

10. 08
HubSpot, a company well known for its CRM and inbound marketing software,
recently launched an email marketing product. HubSpot Email Marketing is easy to
use, boasts impressive deliverability, and of course, comes natively integrated with
all other HubSpot products, such as the free-forever CRM, as well as hundreds of
other popular marketing tools. The tool comes with a Free Plan which includes up to
2,000 email sends/month, contact lists, a drag-and-drop email builder, and ready-
made templates so you can get started right away.
HUBSPOT

11. 08
HOTJAR
Hotjar’s platform provides a real-time visual record of your visitors’
actions and behaviors on-site.
Through heatmaps that clue you in on where people are (or aren’t)
clicking. Synced to actual video recordings of your visitor’s journey,
you can quite literally see what needs to be tweaked at a glance.