A Marketing Plan for an android application called "YourBestPrice"

1. MARKETING PLAN
YourBestPrice

2. • The number of users of e-
commerce websites has increased
at a staggering rate throughout
the years.
• $12.91 billion worth of sales in
2015 and an estimated $20.01
billion worth of sales in 2017 in
India alone has made e-commerce
one of the most successful
business.

3. • With the increasing sales
online a number of e-
commerce websites have
launched in India.
• An estimate puts the
number of websites to be
over 400 in India.

4. • The wide range of
price offered for the
same product has made
online shopping
tedious and boring.
• It is usually a one
person activity as
compared to shopping
in stores which is a
social activity.

5. Introducing
“YourBestPrice”.
This app is a central location
for all shopping needs. It
gives you the best price
available online
Allows you to search for
items using photos
Lets users interact with their
friends and family to get
them involved in shopping.

6. 1. EXECUTIVE SUMMARY
2. SITUATION ANALYSIS
3. GOAL
4. STRATEGY
5. TACTICS
6. IMPLEMENTATION

7. EXECUTIVE SUMMARY

8. CORE COMPETENCIES
• Highly Experienced Android
Developers
• Marketing Specialists
• Knowledge of Aggregation.
• Good Mentors

9. • Search Engine
designed to search
products through
images.
• Database of
products on
various websites.
• Chatting feature
of the application
• Servers used for
processing
STRATEGIC ASSETS

10. • The number of e-commerce
website have increased
over the years offering
different prices for the
same product. Over 100
websites are aimed only
for fashion items.
• Over 81% of consumers
research before buying a
product online. With the
number of websites
available the job has
become tedious and time
consuming.
TARGET MARKET

11. Our goal is to decrease
the time a user has to
spend in visiting various
sites and make the online
shopping experience fun
and inviting.
Our goal is also to make
online shopping more
interactive and social.
Using the chat feature
users can involve friends
and family in their
decision.
GOALS

12. COURSE OF ACTION

13. SITUATION ANALYSIS
1. COMPANY OVERVIEW
2. MARKET OVERVIEW

14. COMPANY OVERVIEW
The Team:
• 10 Android developers
• 3 Management heads: CEO,
CFO, CTO
• 2 person marketing team.

15. • Research shows that
the consumers under
the age of 35 make up
more than 75% of all
purchase online.
• In this segment the
age group of 18-35
does the most
research before
buying a product.
TARGET MARKET

16. COMPETITORS
Voodoo
MySmartPrice
Price Dekho

17. ECONOMIC CONTEXT
• India's e-Commerce
revenue is expected
to jump from $30
billion in 2016 to
$120 billion in
2020.
• Growing at an annual
rate of 51%, the
highest in the
world.
TECHNOLOGICAL CONTEXT
• Reduced cost of broadband
service.
• Introduction of faster 4G
networks.
• Overall increase in use of
online product and
services.

18. GOALS

19. EXPENDITURE
• The total expenditure of
building the app will be
around 50 lakhs a year
• The CEO, CFO and COO will
not take salary until the
company turns a profit
• Infrastructure costs will
also be around 20 lakh a
year.

20. GOAL
• The overall aim of the
company is to maximize
the net income of the
company .
• The aim for the first
year would be to break
even.
• After the first year a
profit margin of 20%
would be the aim of the
company.

21. STRATEGY

22. TARGET CUSTOMER
The target market of the
app would be consumer under
the age of 35 as they
• Are the major users of e-
commerce apps and
websites.
• Conduct research before
buying a product online
• Most active on social
media and chat
applications like
WhatsApp and Messenger.

23. COLLABORATORS
Collaborators of the app will be:
• Chat application
companies like WhatsApp,
Hike
• Funding Agencies
• Venture Capitalists
• Amazon Web Services

24. POINTS OF PARITY
• Offers various
options available for
a product
• Offers search by
category
• Allows tracking of
products
• Alerts users of
latest deals and
offers
COMPETITORS

25. POINTS OF DIFFERENCE
• Allows search using
photos
• Allows the user to
share photos online
• Allows users to chat
and share with peers to
include them in the
purchase decision.
COMPETITORS

26. CUSTOMER VALUE
The application will
save the time and
effort of a consumer
and allow them to
make online shopping
more relaxing and
fun.
COMPANY VALUE
The company wants to
keep its employees
motivated and
satisfied by
providing a good
working environment
with good salary and
benefits. Timely
promotions and
increase in salary
will be given to show
COLLABORATOR VALUE
The application will give
the collaborators access
to consumers that were not
using their services. This
will allow them to make
services that will appeal
to this market.
VALUE

27. TACTICS

28. PRODUCT
FREE VERSION
• User can search
for products
through text and
photos.
• Allows users to
place order
• Allows users to
chat and share
with peers.
PREMIUM VERSION
• Makes a personal
profile of the
user
• Alerts users about
the latest offers
on products they
searched for
• Removes
Advertisements

29. SERVICE
The application offers Business
to Consumer type of service.
It allows users to access the
database of various e-commerse
websites and choose the best
option
It allows users to use the
services offered by the business
such as delivery and return
service.

30. BRAND
BRAND NAME: YourBestPrice
Brand Slogan: Shop Right
Brand Attributes: Consistency ,
Appealing ,Relevant.

31. PRICE
Rs. 100/month
• The app is priced so
after looking at
competitors online
• The price is also
high enough to keep
the number of premium
users low
• Low premium customers
increases the reach
of customers who get
advertisements and
increase the
advertisements rates.

32. • Cashback offers
• Customer Loyalty
Points
• Unexpected discounts
• Easy to use
• Saves time and
effort.

33. • Through social media
sites like Facebook,
Twitter, Instagram
• Blogging site like
Reddit
• WORD OF MOUTH

34. DISTRIBUTION

35. IMPLEMENTATION

36. INFRASTUCTURE

37. PROCESSES
1. PLANNING PHASE
2. IMPLEMENTATION
PHASE
3. EVALUATION PHASE

38. PLANNING PHASE
COMPONENTS OF THIS PHASE
• SWOT Analysis
• Marketing Program
• Set Marketing and
Product Goals
• Market-Product focus and
Goal Setting

39. IMPLEMENTATION PHASE
COMPONENTS OF THIS
PHASE
• Obtaining Resources
• Designing marketing
organization
• Developing planning
schedules
• Executing the marketing
plan

40. EVALUATION PHASE
• Ensuring that the results
of the program are in
line with the goals set
• Observe any deviations in
the plan and quickly
correct negative
deviations to get back on
course
• Exploit the positive
divergences

41. SCHEDULE
PLANNING PHASE 7 MONTHS
IMPLEMENTATION PHASE 5 MONTHS
EVALUTION PHASE CONTINUOUS

42. THANK YOU