The document discusses a campaign by txtWeb's SMS platform to leverage the trend of high discounts (up to 75%) in the Indian retail market during June and July. An SMS app was developed for the half-year sale which listed available apps and gamified the platform by allowing users to earn points by trying recommended apps, inviting friends, and high scorers being rewarded. The campaign successfully outperformed brand objectives.

1. The Retail market in India is hyper active in the month
of June and July
During this period, the consumers witness offers
from retailers as high as 75%. This trend in the
Indian consumer market was leveraged to gamify
the txtWeb’s SMS platform
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Location: Metros, Tier I & Tier II cities
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