txtWeb in association with Ripple Links successfully pulled off a prank with more than 20000+ txtWeb users on 1st April 2013. Have a look to know more on, what the prank was!!!

2. txtWeb successfully pulled off a prank with more than 20,000+
txtWeb Users on 1st
of April 2013
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3. txtWeb’s April Fools Day Campaign
CAMPAIGN OBJECTIVE
To engage with existing txtWeb users and to increase the Brand’s
visibility & viral impressions
To leverage existing users to use the missed call service and play
pranks with friends
CAMPAIGN OBJECTIVE
To engage with existing txtWeb users and to increase the Brand’s
visibility & viral impressions
To leverage existing users to use the missed call service and play
pranks with friends

4. txtWeb’s April Fools Day Campaign
CAMPAIGN – APRIL FOOLS DAY PRANK
The users had to give a missed call to 0124-4495174 and they would
get lucky to win a chance to get I-Phone 5S
The users on using the missed call service would receive a message on
being played a prank on them on April Fools’ Day by txtWeb and that no
Phone as I-Phone 5S existed
CAMPAIGN – APRIL FOOLS DAY PRANK
The users had to give a missed call to 0124-4495174 and they would
get lucky to win a chance to get I-Phone 5S
The users on using the missed call service would receive a message on
being played a prank on them on April Fools’ Day by txtWeb and that no
Phone as I-Phone 5S existed

5. (... Con) txtWeb’s April Fools Day Campaign
EXECUTION OF THE CAMPAIGN
Promoted on txtWeb‘s Social Media Channels - Facebook, Twitter
by sharing a creative which suggested that the first 5000 callers
would be lucky
Also used the Push Message Service with selected existing txtWeb
users
Made sure to have a Bird’s-Eye view on the comments making
sure the message gets viral and does not suggest Prank
EXECUTION OF THE CAMPAIGN
Promoted on txtWeb‘s Social Media Channels - Facebook, Twitter
by sharing a creative which suggested that the first 5000 callers
would be lucky
Also used the Push Message Service with selected existing txtWeb
users
Made sure to have a Bird’s-Eye view on the comments making
sure the message gets viral and does not suggest Prank

6. (... Con) txtWeb’s April Fools Day Campaign

7. (... Con) txtWeb’s April Fools Day Campaign
Facebook
Twitte
r
Users promoting even on
Campaign Completion

8. (... Con) txtWeb’s April Fools Day Campaign
CAMPAIGN RESULTS
The viral impressions of the campaign increased and successfully
generated more than 3000 missed calls in few hours and reached a
whopping number of 20000+ by end of day
txtWeb Fans helped us achieve the objective by sharing the image
Generated more users and created a light moment for the users by
announcing the prank next day on 2nd April 2013
CAMPAIGN RESULTS
The viral impressions of the campaign increased and successfully
generated more than 3000 missed calls in few hours and reached a
whopping number of 20000+ by end of day
txtWeb Fans helped us achieve the objective by sharing the image
Generated more users and created a light moment for the users by
announcing the prank next day on 2nd April 2013

9. (... Con) txtWeb’s April Fools Day Campaign
"Ripple Links is a team of dedicated and vibrant people. The April Fool
campaign was executed by them brilliantly keeping in mind the minute
requirements of the theme to make it go viral and create the impact
that the campaign achieved.“
- Sathi Dutta, Marketing Specialist at Intuit txtWeb
"Ripple Links is a team of dedicated and vibrant people. The April Fool
campaign was executed by them brilliantly keeping in mind the minute
requirements of the theme to make it go viral and create the impact
that the campaign achieved.“
- Sathi Dutta, Marketing Specialist at Intuit txtWeb

10. deepak@ripplelinks.com
+91 974 009 8403
payal@ripplelinks.com
+91 998 055 6403
+91 80 28465403
Thank You