How a healthcare brand amplified brand awareness and built brand engagement through interactive Twitter chats with its audience on various health topics.

1. How A Multi-Specialty Hospital Overcame The
Toughest Healthcare Industry Challenges
Multi Specialty Hospital
Improve Brand Value
Engaging posts on Social channels in line with event agenda to reach the right audience
Highly relevant Blog posts by the Brand and Industry Influencers
Building Awareness among the Targeted Community on Health sites & Forums
Amplification through Facebook Ads
412 + 247 tweets in just 96
1 hour
1,006,903 +
Increase in Twitter followers
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by 13%
Heightened visibility for the
brand
Digital media savvy aged 25 to 40yrs
The time of the chat was chosen based on
the research around online behaviour of
the Target Group
20+ Centers across
the Country
Connect the consumers with
Specialist Doctors
Address concerns on social
platforms because of the active
presence of Target Group
Create month-on-month sustained
interest on the brand’s offerings
Focus on different specialties
Enhance ‘Buzz’ around the Brand
Improve Customer Advocacy
Build Awareness about Expertise
and Specialties