An Influencer Driven Campaign to Boost Brand Visibility and Engagement In a world where the visual is everything, Instagram is one of the fastest growing Social Media platforms globally. With over 30M active users the platform has proven to be: - One of the strongest in terms of engagement - Extremely popular with younger segment of users (16 to 24 and 25 to 35 years old) - A space where women users dominate Ripple Links collaborated with the world's largest e-commerce platform to gain traction for the brand's first Instagram campaign centered on a festive sale. The brand launched an Instagram-only contest focused on the theme of DIY (Do-It-Yourself). 15 influential lnstagrammers from the categories of Beauty, Fashion, and Lifestyle were engaged to promote the contest as well as create quality content around the theme. With 25 Instagram posts, we garnered a total reach of 8024.

1. Contact us at deepak@ripplelinks.com
Total
Engagement8024
An Influencer
Driven Campaign to
Boost Brand Visibility
and Engagement
In a world where the visual is everything,
Instagram is one of the fastest growing
Social Media platforms globally.
With over
300million
active users the platform has proven to be:
One of the strongest in
terms of engagement
Extremely popular with
younger segment of
users (16 to 24 and
25 to 35 years old)16 - 24 25 - 35
A space where
women users dominate
The brand launched an Instagram-
only contest focused on the theme of
DIY (Do-It-Yourself)
THE CAMPAIGN
Ripple Links collaborated with the
world’s largest ecommerce
platform to gain traction for the brand’s
first instagram campaign
centered on a festive sale.
EXECUTION
were engaged to promote the contest as well as create quality content around the theme.
Food Beauty Fashion Lifestyle
15 influential Instagrammersfrom the categories of
Total No. of Instagram
Influencers who participated
in the campaign 15 Total No.of
Instagram Posts25
FOLLOWERS: 331,608+
Total No. of
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