In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated Content
1. Drive Local Revenue With Consumer-
Generated Content
July 20, 2016
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2. Today’s Speakers
Joe Keenan
Executive Editor
Total Retail
Moderator
Todd Werden
Vice President
Boston Retail Partners
Trey Simonton
Global Accounts Director
Bazaarvoice
#TRWebinar
Warren Raisch
Chief Customer Officer
Rio SEO
35. 9 out of
10Consumers in the last year
looked for reviews to make
a purchase decision on a
local business
85%
of consumers read up to
10 local business
reviews
The power of consumer
feedback for local businesses…
57%
of today’s online searches
are searches for local
vendors or services
brightlocal, 2014
41. Drive Local Revenue
With Consumer Generated Content
Warren Raisch
Chief Customer
Officer
Rio SEO
42. Who is Rio SEO?
Simplified complex local
search marketing we help
drive search to sales!
Leaders in search since 2006
43. Local
+CGC
Moving The Needle On Driving Revenue
Do you know which tools and data really move the needle on revenue?
We work with leading multi-location brands across thousands of
online and offline properties every day and we have developed a
number of key methods for driving revenue.
Today we are going to explore the formula of combining powerful
local search marketing with consumer generated content.
Higher Traffic Volume
Higher Consumer Engagement
Higher Sales Conversion
44. +30%
Of Google
Searches Are Local!
Are You Leveraging
The Power of Local
& CGC?
How Big Is The Local Opportunity?
Google now processes over 40,000
search queries every second on
average which translates to 3.5
billion searches per day and 1.2
trillion searches per year
worldwide. 30% of these searches
are Local!
46. Consumer Who Do Local Searches Are Ready to Buy
30%
1 Billion Searches
each and every
day that are local
1 Billion
Pew Internet & American Life Project, StrongMail Econsultancy, Brightedge: Search Marketing Survey . Rio SEO
Research
47. Mobile Overtakes Desktop – Mobile Is Transactional
Mobile has overtaken
desktop search for local
search query volume
50% of all mobile searches
have local intent
~80% result in an offline
purchase
Effective mobile search optimization =
Accurate, complete business information and Mobile Ready
Local Pages
48. 2/3
Of the U.S.
Population owns
a smartphone
82%
Of smartphone
users turn their
device to make a
product decision1
~80%
Of local-mobile
searches result in
offline purchases
Consumers have unlimited
information at their fingertips
The World Has Changed
49.
50. Bazaarvoice | Rio SEO Partnership
Local Pages + Powerful User Generated
Content Drives Improved Search
Results & Sales
Ratings and Reviews
Products & Services Spotlights
Questions & Answers
Social Curations
51. Drive Conversations to Conversations
Unlock the power of
social commerce on
your local pages
and drive more
consumer
engagement and
sales.
52. Your Local Landing Pages Are
The Last Mile Of Marketing &
One Of Your Highest
Conversion Opportunities!
• Local Landing Pages
• Promotions & Coupons
• Ratings and Reviews
Products & Services Spotlights
Questions & Answers
Social Curations
53. Adding User Generated Content To Local Pages
Increases Authentic Content and SEO Rankings
54. On Page Reviews Contribute to a
Material Lift in Sales
YOY sales increase or
decrease is impacted
by actual number of
reviews
Stores with more
reviews on locator
pages had a higher
sales growth
compared to their
peers
8-15 Reviews 16+ Reviews
Sales
+8.05%
+3.72%
55. National Retailer Increases Revenue
The Results
Session volume across all devices
increased 41% YoY.
52,197 additional in-store shoppers,
13,049 additional purchases,
Approximately $17.8MM in top-line
revenue, an increase of $5.2MM the
same period a year prior.
+8.05%
+41%
Increased top
Line Revenue
over the same
period
last year
Use Case : We combined the Rio SEO platform with the Bazaarvoice
ratings and review capabilities for a major national retailer which
significantly strengthened their customer relationships and increased
their local in-store purchases.
56. Summary Optimize your local landing
page experiences
30% of Google Searches are
Local - Optimize for Local
~80% of mobile visitors Call
or visit a location
61% Purchase within 24
hours
If you want more traffic &
revenue combine your Local
Search Marketing with CRG.
Rio SEO Local Marketing + Bazaarvoice = Revenue
58. Question & Answer Session
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59. Thank You
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following Web site:
www.mytotalretail.com/webinars/
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